In conversation with the leading voices from our partner network as they unpack the technologies, innovations and objectives that drive their game-changing partnership strategies.

In the first episode, Cognizant's Head of Media, Entertainment & Sport, David Ingham talks through how its industry expertise builds a bridge across context-infused platforms, agentic journeys, and intelligent applications that transform AI potential into specific capabilities for the team.

Emily Cohen, SVP Operations and People, shares the engineering mindset that connects Cognition's world to ours.

"Formula One at its core is competitive engineering. We're a bunch of competitive engineers at Cognition too. If agents can handle the 90 per cent that's clear execution, engineers can focus on eking out that extra one per cent."

"Think about the amount of data F1 has: telemetry, diagnostics, simulation. Pulling that into agentic ecosystems, not just a single agent deployed sequentially, but multiple agents working in parallel, with a level of orchestration led by and partnered with humans, can drive really significant outcomes."

Cohere GTM Leader Ryan Lewis discusses how the volume of data behind every race weekend is vast, and how it's processed matters as much as the data itself.

Through its partnership with Aston Martin Aramco, Chief Transformation Officer Simon Cox reveals how ServiceNow is helping the team behind the team work smarter, using AI and intelligent workflows to unlock efficiency across every part of the organisation.

"You look at the track and everything that goes on there, but there are a thousand people behind the scenes. The real operational excellence comes from focusing on the entire enterprise, not just the marginal gains on the track, but the marginal gains behind the scenes."