Ahead of its 2021 Formula One car launch tomorrow, Aston Martin Cognizant Formula One™ Team has announced a global partnership with the leading cryptocurrency platform, Crypto.com.
Aston Martin Cognizant Formula One™ Team has signed a multi-year deal with the cryptocurrency platform which serves more than 10 million global customers – with the world’s fastest-growing crypto app, along with the Crypto.com Visa Card, the world’s most widely available crypto card, the Crypto.com Exchange and the Crypto.com DeFi Wallet.
The partnership brings together two dynamic brands which share a passion for technology and speed, and places Aston Martin Cognizant Formula One Team™ at the forefront of cryptocurrency innovation. Over the course of the multi-year deal, the brands will collaborate to bring exclusive experiences and opportunities to traders and fans of the sport.
We are proud of our heritage, but as this deal shows we are also a very modern team.
Kris Marszalek, Co-founder and CEO of Crypto.com said: “We are extremely excited to be partnering with Aston Martin Cognizant Formula One™ Team. There is strong alignment between our brands and the aspirations of our customers.
"In only four years we have built the world’s most secure and fastest-growing cryptocurrency platform serving more than 10 million customers worldwide. We’re proud to be partnering with Aston Martin as they return to Grand Prix racing, especially as the first cryptocurrency platform to be sponsoring an F1 team.”
Lawrence Stroll, Executive Chairman, Aston Martin Cognizant Formula One™ Team, said: “As we prepare for the start of the new season, I am delighted to welcome Crypto.com as a global partner of Aston Martin Cognizant Formula One™ Team. I am very impressed by the vision of the Crypto.com management and the tremendous speed at which their platform is growing.
"I am sure this partnership will bring a fresh perspective to both our businesses and introduce both brands to new audiences. We are proud of our heritage, but as this deal shows we are also a very modern team.”
Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Cognizant Formula One Team, said: “This partnership with Crypto.com really puts Aston Martin Cognizant Formula One™ Team at the forefront of the boom in cryptocurrency and blockchain technology.
"It is an industry that is fast becoming mainstream and it is hugely exciting that we – as an innovative Formula One team – are building a strong relationship with a company that is leading the way in this important sector.”
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