Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation. It is among the world's major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles.
Technological innovation is an essential element of the Pirelli strategy: the investment in Research & Development is around 6% of its revenues from High Value products and boasts a portfolio of more than 5,800 patents. These activities also improve environmental efficiency along the entire tyre life cycle.
Pirelli’s activity in motorsports started in 1907, and it is now involved in some 350 car and motorcycle sporting competitions. Pirelli has been the sole Global Tyre Partner in the Formula One® World Championship since 2011.