AMR Network

Designed to bring the team's world-leading partners and wider industry changemakers together to connect, share expertise and shape conversations, the AMR Network provides a platform to drive collaboration, commercial opportunity, thought leadership and discussion.

The AMR Network enables us to create meaningful opportunities for collaboration and thought leadership across our partner portfolio.
Jefferson Slack – Managing Director, Commercial & Marketing

Exploring our technology ecosystem

Ahead of our home race, the British Grand Prix, CoreWeave, Cohere, Cognizant, Cognition, ServiceNow, Zscaler, NetApp, Xerox, Arm and Eight Sleep came together at the AMR Technology Campus for a series of panel discussions and media roundtables on the rapidly evolving role of technology in elite sport, sharing the expertise that supports our team on and off the track.

The inaugural AMR Network forum provided an insight into how Aston Martin Aramco's technology ecosystem supports performance, while discussions explored how advances in artificial intelligence, machine learning and high-performance computing are reshaping F1 and accelerating innovation across industries.

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INSIDE THE TECHNOLOGY FORUM

INSIGHTS

Announcement

3 Jul 2026

Aston Martin Aramco hosts inaugural 'AMR Network' Technology Forum

building an AI ecosystem panel list image

Feature

9 Jul 2026

Inside the AMR Network Technology Forum: Building an AI ecosystem – the key takeaways

Building an AI-powered enterprise list image

Feature

9 Jul 2026

Inside the AMR Network Technology Forum: Building an AI-powered enterprise – the key takeaways

Feature

9 Jul 2026

Inside the AMR Network Technology Forum: Technology driving change – the key takeaways

Building an AI-powered enterprise desktop homepage hero

AMR NETWORK

PORTRAITS

COGNIZANT

COGNITION

Getty Aston Martin F1 Tech Panel Portraits 04-06-26 83 50 50

COHERE

Getty Aston Martin F1 Tech Panel Portraits 04-06-26 204 50 50

SERVICENOW

Getty Aston Martin F1 Tech Panel Portraits 04-06-26 222 14x12

XEROX

COREWEAVE

EIGHT SLEEP

COGNIZANT

In conversation with the leading voices from our partner network as they unpack the technologies, innovations and objectives that drive their game-changing partnership strategies.

In the first episode, Cognizant's Head of Media, Entertainment & Sport, David Ingham talks through how its industry expertise builds a bridge across context-infused platforms, agentic journeys, and intelligent applications that transform AI potential into specific capabilities for the team.

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COGNITION

Emily Cohen, SVP Operations and People, shares the engineering mindset that connects Cognition's world to ours.

"Formula One at its core is competitive engineering. We're a bunch of competitive engineers at Cognition too. If agents can handle the 90 per cent that's clear execution, engineers can focus on eking out that extra one per cent.

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COHERE

"Think about the amount of data F1 has: telemetry, diagnostics, simulation. Pulling that into agentic ecosystems, not just a single agent deployed sequentially, but multiple agents working in parallel, with a level of orchestration led by and partnered with humans, can drive really significant outcomes."

Cohere GTM Leader Ryan Lewis discusses how the volume of data behind every race weekend is vast, and how it's processed matters as much as the data itself.

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SERVICENOW

Through its partnership with Aston Martin Aramco, Chief Transformation Officer Simon Cox reveals how ServiceNow is helping the team behind the team work smarter, using AI and intelligent workflows to unlock efficiency across every part of the organisation.

"You look at the track and everything that goes on there, but there are a thousand people behind the scenes. The real operational excellence comes from focusing on the entire enterprise, not just the marginal gains on the track, but the marginal gains behind the scenes."

WATCH NOW

XEROX

"Everyone's talking about AI. But AI doesn't work without clean, accessible data. At Xerox, that's exactly what we do, we take the world's unstructured data, physical and digital, and turn it into the fuel that makes AI actually work."

Xerox European Marketing Leader Rachel Wicks explains how Xerox helps organisations unlock the full value of their data to fuel smarter, AI-driven decisions.

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COREWEAVE

CoreWeave's VP of Strategy, Ben Richardson, talk us through what happens when 40 live radio channels meet AI that never stops listening, and how that turns raw radio chatter into the clarity our team need to make the call.

“One of the things we're doing with the team is working to bring all of the data points into one place, processing them in real time and then being able to send out information which will enable us to drive real-time decisions."

WATCH NOW

EIGHT SLEEP

"We have over 1.5 billion hours of sleep data. We learn from that data, but then localise it into what works best for you individually. That's where the AI layer has been a huge unlock for us."

Eight Sleep VP of International Marketing and Partnerships Rafael Oliveira describes how Eight Sleep is redefining recovery through AI and transforming sleep data into personalised insights that help maximise performance.

WATCH NOW

PERSPECTIVES

Jefferson Slack on the US sports league business mentality driving F1's growthJefferson Slack on the US sports league business mentality driving F1's growth

HEAR FROM THE CHANGEMAKERS

PERSPECTIVES

Feature

14 Jul 2026

PERSPECTIVES | John Fieldly says Celsius is just getting started – and its partnership with Aston Martin Aramco is supercharging its growth

Feature

1 Jul 2026

PERSPECTIVES | The firewall era is over – Sunil Frida and Zscaler know what comes next

Feature

30 Jun 2026

PERSPECTIVES | Forget 'superintelligence', Aidan Gomez and Cohere believe the future of AI is human

Feature

29 Jun 2026

PERSPECTIVES | Jean English on how CoreWeave is unleashing AI's full potential – and why it matters to Adrian Newey

Feature

9 Jun 2026

PERSPECTIVES | Tamas Szabo on Pepperstone's competitive spirit and the transformative power of an F1 partnership

Feature

26 May 2026

PERSPECTIVES | Michael Steen on performing under pressure and Atlas Air Worldwide's approach to mental wellbeing

Feature

19 May 2026

PERSPECTIVES | Darren Cassidy knows Xerox is synonymous with photocopying – but that's not the story it's telling in F1

Feature

16 Dec 2025

PERSPECTIVES | Graeme Macdonald reveals how JCB is faster than you think

Feature

29 Sep 2025

PERSPECTIVES | Sean Harrington and Amy Mansell explain how ELEMIS is breaking new ground with Aston Martin Aramco

Feature

4 Aug 2025

Designed to bring the team's world-leading partners and wider industry changemakers together to connect, share expertise and shape conversations, the AMR Network provides a platform to drive collaboration, commercial opportunity, thought leadership and discussion.

INSIDE THE TECHNOLOGY FORUM

Aston Martin Aramco hosts inaugural 'AMR Network' Technology Forum

Inside the AMR Network Technology Forum: Building an AI ecosystem – the key takeaways

Inside the AMR Network Technology Forum: Building an AI-powered enterprise – the key takeaways

Inside the AMR Network Technology Forum: Technology driving change – the key takeaways

COGNIZANT

COGNITION

COHERE

SERVICENOW

XEROX

COREWEAVE

EIGHT SLEEP

PERSPECTIVES

Jefferson Slack on the US sports league business mentality driving F1's growthJefferson Slack on the US sports league business mentality driving F1's growth

HEAR FROM THE CHANGEMAKERS

PERSPECTIVES | John Fieldly says Celsius is just getting started – and its partnership with Aston Martin Aramco is supercharging its growth

PERSPECTIVES | The firewall era is over – Sunil Frida and Zscaler know what comes next

PERSPECTIVES | Forget 'superintelligence', Aidan Gomez and Cohere believe the future of AI is human

PERSPECTIVES | Jean English on how CoreWeave is unleashing AI's full potential – and why it matters to Adrian Newey

PERSPECTIVES | Tamas Szabo on Pepperstone's competitive spirit and the transformative power of an F1 partnership

PERSPECTIVES | Michael Steen on performing under pressure and Atlas Air Worldwide's approach to mental wellbeing

PERSPECTIVES | Darren Cassidy knows Xerox is synonymous with photocopying – but that's not the story it's telling in F1

PERSPECTIVES | Graeme Macdonald reveals how JCB is faster than you think

PERSPECTIVES | Sean Harrington and Amy Mansell explain how ELEMIS is breaking new ground with Aston Martin Aramco

PERSPECTIVES | Caroline Smith reveals why Regent Seven Seas Cruises' partnership with an F1 team is driving its appeal to a new audience

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