In conversation with the leading voices from our partner network as they unpack the technologies, innovations and objectives that drive their game-changing partnership strategies.

In the first episode, Cognizant's Head of Media, Entertainment & Sport, David Ingham talks through how its industry expertise builds a bridge across context-infused platforms, agentic journeys, and intelligent applications that transform AI potential into specific capabilities for the team.

Emily Cohen, SVP Operations and People, shares the engineering mindset that connects Cognition's world to ours.

"Formula One at its core is competitive engineering. We're a bunch of competitive engineers at Cognition too. If agents can handle the 90 per cent that's clear execution, engineers can focus on eking out that extra one per cent."