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Lance kicks off home Grand Prix in style with BOSS

Aston Martin F1

Lance was on home turf last week for the Canadian Grand Prix and, to mark the occasion, he attended two special BOSS events and spent time with I / AM members.

As we teamed up our with global fashion partner, BOSS, to celebrate individuality in F1 throughout the week of the Canadian Grand Prix, Lance joined fans in downtown Montreal for a kick-off party ahead of the on-track action.

Swapping the cockpit for the stage, BOSS ambassador Lance visited the iconic fashion brand's pop-up at Montréal Eaton Centre, in the downtown area of the city, to the delight of the onlooking crowd of his fellow Montréalers, where he fielded questions from fans, before autographing several BOSS caps and throwing them to lucky members of the audience.

"Hometown races always stand out in the F1 calendar – this weekend I'll be driving not just for myself and for Aston Martin Aramco, but for all Montréalers who have stood by me with their support," said Lance.

Following the fireside chat, Lance attended the BOSS Grand Prix Cocktail Party at the iconic Le 9e as guest of honour, where he received another hometown welcome from a local and international crowd of press, influencers, prominent Montréalers, and VIP BOSS customers.

As the Canadian Grand Prix celebrations continued into the evening, Lance shared tales of growing up in Montréal, his favourite spots in the city, and what it's like to have the whole country cheering him on when he's on track.

Among those on the exclusive guest list, were a pair of I / AM competition winners, Terry Iakovou and Francesca Scardera, who were styled by BOSS and provided with their own BOSS outfits to wear for the Grand Prix party where they met Lance and had the opportunity to ask him questions and take photos with the Aston Martin Aramco driver.

Their memorable experience continued into Friday, as they joined us at the Circuit Gilles Villeneuve for the opening two Free Practice sessions, enjoying behind-the-scenes access in the F1 paddock and meeting members of our driver squad. 

View the gallery below for a selection of photos from a memorable 24 hours in Montréal.


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