2022 AM Wings_Mono Negative

AMF1 shines a light on allyship in support of the LGBTQ+ community across Pride Month

Pride Month is an opportunity to celebrate the diverse and vibrant LGBTQ+ community, but it's also an opportunity to reflect on how we can all play a role in fostering LGBTQ+ inclusion and stand united against all forms of discrimination.

Pride Month

Across the month, Aston Martin F1 Team is educating and building awareness among its people, partners and fans on the importance of allyship in motorsport and the LGBTQ+ community.

Being an ally is about more than showing LGBTQ+ support around Pride Month or adding a rainbow to a logo. An ally is someone, however they choose to identify, who supports and advocates for equal rights and fair treatment of the LGBTQ+ community.

Their voice can amplify that of LGBTQ+ people and help others understand the importance of equality, fairness, acceptance and mutual respect.

For businesses, allyship is a continuous process of improvement. Adopting positive and inclusive policies, embracing allyship and supporting LGBTQ+ colleagues make the workplace a safer and more welcoming space.

But businesses also benefit through the attraction and retention of diverse talent, creation of a positive and productive culture, better employee welfare and more LGBTQ+ role models and allies in positions of leadership.

Pride Month 2022


Join Aston Martin Aramco Cognizant Formula One™ Team and our Partners as we pledge our allyship within business, motorsport and beyond.

Pride Month 2022

At AMF1, we're committed to ensuring that equality, diversity and inclusion is embedded in our culture. Throughout June, we're celebrating strong allies and providing unconscious bias and allyship training to all our people to support our colleagues to be their authentic selves.

The sessions, led by our partner Racing Pride, will focus on being an inclusive colleague and build on the work we have done with the charity over the past year, which has accelerated our continuous development of inclusivity policies to promote a culture in which all team members are respected, empowered and valued.

Last year's Pride Month saw us feature Racing Pride logos on the bodywork our 2021 challenger, the AMR21, at the French Grand Prix. Although there will be no rainbow branding on the AMR22, our focus this year is on shining a light on allyship – those who raise their hand and show support for the LGBTQ+ community – with content and meaningful storytelling around real people and real lives.

After the success of the AMF1 International Women's Day Event in March, which celebrated the achievements of women in motorsport and shone a light on the principle of a gender-equal world, free of bias, stereotypes and discrimination, across Pride Month we're raising awareness of allyship with a series of ‘In conversation' events.

Pride Month
Our focus this year is on shining a light on allyship – those who raise their hand and show support for the LGBTQ+ community.
Aston Martin Aramco Cognizant Formula One™ Team

Our first interview will see AMF1 driver Sebastian Vettel discuss the role of allyship and diversity, equality and inclusion in corporate environments with Cognizant Chief Marketing Officer Gaurav Chand.

Next, there will be a roundtable discussion in Gaydon with senior leaders from AMF1 and Aston Martin Lagonda, which will be hosted by Racing Pride Co-Founder Richard Morris and explore the importance of LGBTQ+ allyship in the workforce.

This will be followed by another discussion on the topic of allyship with Cognizant Global Inclusion & Belonging Leader Shelley Tiltman and AMF1 HR Business Partner & DE&I Lead Bryanna Harding.

Allyship has the power to create an inclusive environment where everyone can be themselves, drive positive action to improve the lives of LGBTQ+ people and better connect us all with the LGBTQ+ community.

It's a journey, not a destination, and we want our partners and fans to join us on that journey to advance LGBTQ+ inclusion throughout motorsport and beyond.

All in. All welcome. All celebrated.


AMF1 and Racing Pride explore allyship

A shared journey

We Climb Together