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One-off collaborations, exclusive moments and merch, and invite-only experiences across music, fashion, and sport.
I / AM DROPS is a new series of unique and ultra-limited moments and fan experiences.
Don't miss out on the next DROP. Join I / AM to be the first to know what's dropping and when.
What's it really like to win a VIP Silverstone experience? What's it really like to win a VIP Silverstone experience?
DISCOVER MORE
A collab with rock 'n' roll royalty
The first DROP.
We partnered with The Rolling Stones to bring fans an ultra-limited merchandise collection. I / AM members had priority access to the swag at The Rolling Stones store Carnaby Street, London and online.
Plus, they had a shot at winning a one-of-a-kind guitar inspired by the collab, signed by drivers Lance Stroll and Fernando Alonso.
A new kind of race weekend experience
DROP two? Say less, Miami.
A vibrant concoction of noise and colour, we delivered a week-long takeover in the 305 ahead of the Miami Grand Prix. I / AM members joined us for an intimate invite-only event and Dom Dolla headlined the Secret Party at The House, Miami in his own inimitable style.
Also up for grabs, exclusive access to The House, Miami – our unique, immersive experience that saw motorsport and music collide in iconic Wynwood – and a limited-edition T-shirt collab with Dom.
A one-of-a-kind tournament
Completing a hat-trick of DROPS.
We took to the field alongside UK artist Santan Dave for the Santan Cup, which featured an all-star ensemble, bringing together a grassroots footballing community at the Monaco Grand Prix.
A cultural crossover where football, music, and Formula One collided in the Principality, I / AM members had the chance to be part of the beautiful game with a limited-edition T-shirt; a one-of-a-kind football signed by Dave, Lance Stroll, Fernando Alonso, and Santan Cup players ; and two VIP tickets to the tournament.
Shaped by you
We saw your edits, your memes, your comments – and we listened. Our latest DROP was inspired by you.
You wanted the ultimate Silverstone experience? I / AM members joined us for a VIP Silverstone experience at our home race.
You wanted your name in green? We gave you the chance to design your very own PUMA pit crew jacket for your wardrobe.
You wanted the Aston Martin Green? Fans got their hands on the world's first AMR25 Exact Match nail gel.