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One-off collaborations, exclusive moments and merch, and invite-only experiences across music, fashion, and sport.
I / AM DROPS is a new series of unique and ultra-limited moments and fan experiences.
Don't miss out on the next DROP. Join I / AM to be the first to know what's dropping and when.
What's it really like to win a VIP Silverstone experience? What's it really like to win a VIP Silverstone experience?
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A collab with rock 'n' roll royalty
The first DROP.
We partnered with The Rolling Stones to bring fans an ultra-limited merchandise collection. I / AM members had priority access to the swag at The Rolling Stones store Carnaby Street, London and online.
Plus, they had a shot at winning a one-of-a-kind guitar inspired by the collab, signed by drivers Lance Stroll and Fernando Alonso.
A new kind of race weekend experience
DROP two? Say less, Miami.
A vibrant concoction of noise and colour, we delivered a week-long takeover in the 305 ahead of the Miami Grand Prix. I / AM members joined us for an intimate invite-only event and Dom Dolla headlined the Secret Party at The House, Miami in his own inimitable style.
Also up for grabs, exclusive access to The House, Miami – our unique, immersive experience that saw motorsport and music collide in iconic Wynwood – and a limited-edition T-shirt collab with Dom.
A one-of-a-kind tournament
Completing a hat-trick of DROPS.
We took to the field alongside UK artist Santan Dave for the Santan Cup, which featured an all-star ensemble, bringing together a grassroots footballing community at the Monaco Grand Prix.
A cultural crossover where football, music, and Formula One collided in the Principality, I / AM members had the chance to be part of the beautiful game with a limited-edition T-shirt; a one-of-a-kind football signed by Dave, Lance Stroll, Fernando Alonso, and Santan Cup players ; and two VIP tickets to the tournament.
