In conjunction with the team's Global Partner Crypto.com and Official E-Commerce Partner, Cube Partnership (Cube), visitors to shop.astonmartinf1.com now have the option to purchase merchandise using the cryptocurrency of their choice.
Today's announcement also means that AMF1's online store becomes the first official F1 merchandise outlet to accept cryptocurrency payments.
Cube has worked with Crypto.com, which already has more than 50 million users, to integrate directly with Crypto.com's global ecosystem.
Steven Kalifowitz, Chief Marketing Officer, Crypto.com, said:
"Our mission at Crypto.com is to accelerate the world's transition to cryptocurrency, and a huge part of that is being able to give more customers and merchants purchasing power using cryptocurrency. Our partnership with AMF1 is the perfect case in point, proving just how versatile crypto payments have become. We're excited to continue our work with AMF1 and to further enable the use of cryptocurrency as a payment method in all situations."
Crypto.com was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. Crypto.com serves over 10 million customers today, with the world’s fastest growing crypto app, along with the Crypto.com Visa Card — the world’s most widely available crypto card, the Crypto.com Exchange and Crypto.com DeFi Wallet.
Chris Bailes, Cube Partnership's Trading Director, said:
"Our partnership with Aston Martin Aramco Cognizant Formula One™ Team encapsulates everything that Cube stands for – great product supported by outstanding marketing, delivered on a world-class e-commerce platform that can serve fans all around the world.
"Our collaboration with AMF1's global partner, Crypto.com, enables us to dive into the cryptocurrency world in the best way possible, enhancing the customer journey and offering more choices at the checkout. Cryptocurrency is a seamless way for consumers to pay online and is a popular form of payment for those who grew up in the digital age."
Matt Chapman, AMF1 Head of Licensing and Merchandise, added:
"We are constantly exploring the digital landscape, so it's hugely satisfying to be able to take this step into the crypto payment world with both Crypto.com and Cube.
"We really want to be able to provide our fans and customers with every possible convenience in terms of their user journey – and adopting a cryptocurrency payment option felt like a natural next step.
"What's most important is that it's all been integrated seamlessly into the website, so it's easy, efficient and effortless to make the choice at checkout."
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