Stunning contrasts and fierce intensity, our latest NFT drop, developed together with our Global Partner and leading cryptocurrency platform Crypto.com, fuses the vibrant, pounding heart of Miami with the energy, passion and purpose that drives Aston Martin Aramco Cognizant Formula One® Team (AMF1 Team).
Dropping the week of the Miami Grand Prix, Inspire – Empower – Believe is a collection of artwork from Miami-based artist Rei Ramirez, who has set out to paint a unique picture of AMF1 Team in Magic City.
South Beach’s art deco architecture, neon Miami skylines and towering palms meet the AMR23, sweeping racetracks and AMF1 Team drivers Lance Stroll and Fernando Alonso, in this series of NFTs that will leave a positive legacy on the local community with proceeds going to education non-profit Dibia DREAM to help fund STEAM education for students.
While Inspire is an open edition drop, Empower, which features Lance and Fernando, is a limited edition and will transition from the physical to the digital as it’s painted on physical canvas and then digitalised.
Made in Miami
Ahead of the Miami Grand Prix, we reached out to local creators to help co-create our story through our partnership with the Motorsport Culture Collective. The Florida-based organisation, which partners with motorsport brands and provides event consultation, production, and experiential marketing to connect multicultural audiences to premier lifestyle experiences, connected us with Cuban-born artist and Miami resident Rei Ramirez.
Growing up in various parts of the 305, including Hialeah and West Miami, Rei’s early influences included comic books and fantasy art, but he also found inspiration in the works of impressionist painters like Monet. Participation in live art painting events after college garnered him accolades from producers and art lovers alike.
Largely self-taught, honing his skills through experimentation and self-expression, Rei has immersed himself in the creation of mural projects and participated in numerous prominent exhibitions and artist collective projects. His murals grace the walls of public schools, educational centres, non-profit and for-profit businesses in Little Haiti, Overtown, Miami Gardens, Hialeah, Brickell and Fort Lauderdale.
Rei's latest artwork is an exciting expression of his passion and an example of our I / AM programme, a unique platform for fans and creators to bring their thing and have a voice, in action.
NFTs that Make A Mark
While the artwork is the product of a talented Miami-based creator, its sale as an NFT is destined to have a positive impact on young people from the Miami community; potentially inspiring the next generation of artists from the 305, providing them with the opportunity to follow in Rei's footsteps – and brushstrokes.
Proceeds of the sale of the NFTs will go to the charity Dibia DREAM which seeks to spark social change by providing life skills development through blended STEAM – science, technology, engineering, arts and maths – education for underserved youth, specifically low-income students of colour in eight countries and 30 states, including Miami.
With a fierce ambition to change the game on and off the track, we are passionate about leaving a lasting, positive legacy in the communities where we live, work and race as part of our Make A Mark ESG programme. The sale of the Inspire – Empower – Believe NFT collection is set to help open the door for young people to career pathways in STEAM fields and foster their development.
Inspire – Empower – Believe will drop at 14:00 BST on Wednesday 3 May and be available to purchase until Monday 8 May. To help Make A Mark in Magic City and bring the passion and soul of Miami to your Crypto.com wallet, visit Crypto.com to purchase.
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