Aston Martin Aramco Formula One Team has announced the renewal of the Creator Collective, a first-of-its-kind initiative developed in collaboration with Global Partner, TikTok.
Now entering its second year, the 2026 programme will once again select five emerging UK-based creators and provide them with unparalleled access to the world of Formula One.
Building on last year's success, the programme will also broaden its international presence by creating additional opportunities at races and off-track events around the world.
Selected participants will gain behind-the-scenes access to team moments throughout the season, alongside tailored creative workshops and mentorship opportunities.
The Creator Collective aims to:
Support and elevate talented creators across a range of industries
Showcase diverse fan perspectives and engage with a newer, younger audience
Provide exclusive F1 access and experiences
Inspire interest in motorsport, engineering, and STEM careers
To apply, creators must submit their details here, and post a short video on TikTok showcasing why they should be selected. Entries must tag @astonmartinf1 and @TikTokUK using the hashtag #AMRCreatorCollective.
Since launching their partnership in 2021, Aston Martin Aramco and TikTok have focused on engaging a younger audience by empowering creators and offering unique access to the sport. The approach has supercharged Aston Martin Aramco's fanbase growth, particularly with females under 35 years old.
Rob Bloom, Chief Marketing Officer, Aston Martin Aramco Formula One Team, said:
"Since our partnership began, TikTok and Aston Martin Aramco have shared the belief that supporting creators and giving great ideas the opportunity they deserve plays a leading role in shaping the culture and community of our sport. Crucially, it also allows us to meet fans where they are, connecting with a new generation in ways that feel authentic and relevant to how they consume and engage with content today.
"In this next phase of the Creator Collective, we look forward to welcoming an all-new cohort of emerging creators, as we unlock new opportunities for collaboration, increased behind-the-scenes access, and further amplifying the passion of fans around the world."
Aoife Moran, European Sports Marketing Lead, TikTok, said:
"We're proud to bring back the Creator Collective with Aston Martin Aramco, building on a programme that continues to open up Formula One in a way that feels more inclusive, accessible and representative of its evolving fanbase. Creating more space for women in motorsport – whether that's as fans, creators or future engineers – is a key part of that.
"Expanding opportunities for female creators to tell their own stories and access the sport behind the scenes is something we're incredibly proud to play a role in, alongside a partner equally committed to driving meaningful change."
Creator Collective
Aston Martin Aramco and TikTok's talent search is back for a second season. We are seeking unique voices and creative talents to join the Creator Collective.
Find out more and discover how you can apply to gain unparalleled access to Formula One.
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