Aston Martin Aramco welcomes BK8 News as Global Partner

Aston Martin Aramco Formula One Team is pleased to welcome BK8 News, a global sports news and entertainment platform, as a Global Partner.

BK8 News branding will appear on the rear wing end plate of the AMR26 and they will also have onboard presence, starting from the Bahrain Grand Prix in Malaysia this weekend. To celebrate the start of the partnership, additional branding will also be present on the fin this weekend.

BK8 News provides up-to-date sports coverage and entertainment to audiences across international markets, with a focus on getting fans closer to the sports they follow. Their new partnership with Aston Martin Aramco strengthens this drive to connect with fans around the world, allowing BK8 News to leverage the global reach of the team to continue growing its international presence and to engage with new audiences.

The partnership will see the two organisations work together across a range of marketing and audience engagement initiatives, creating opportunities to give fans greater access to the team and bring them closer to the action throughout the 2027 Formula One season and beyond.

Jefferson Slack, Managing Director Commercial and Marketing, Aston Martin Aramco Formula One Team, said:

"We are delighted to welcome BK8 News to our team and our sport. Formula One has an extraordinary ability to connect brands with passionate audiences around the world, and we are pleased to be working with a partner that shares our ambition to engage fans on a global level through sport and entertainment."

Michael Gatt, Managing Director, BK8 News, said:

"We are incredibly excited to begin this new partnership with Aston Martin Aramco Formula One Team. It represents another important step in the continued growth of BK8 News and our ambition to connect with sports fans around the world. Aston Martin Aramco operates at the highest level of global motorsport, where performance, precision and innovation matter every day.

"Together, we look forward to creating engaging experiences for fans, providing new perspectives and access, and telling the stories behind the team in a fresh and entertaining way."