Aston Martin Aramco welcomes BOXBOX as official partner to help shape a new approach to men's personal care

The collaboration brings the team and its fans into the development process, helping BOXBOX build products around the demands of life on the move.

As the Official Men's Personal Care Partner and Official Pit Stop Partner of Aston Martin Aramco, BOXBOX is developing its products with feedback from trackside team members, combining research-led formulations with automotive-inspired design. The BOXBOX product, a unified system dedicated to making men's personal care as efficient as possible, has been designed by CALLUM, the design house co-founded by Ian Callum, whose work includes the Aston Martin Vanquish and Jaguar F-TYPE.

BOXBOX also becomes the team's first official pit stop partner with branding on the sidepods of the car and the team's pit crew kit, including helmets, gloves and jacks.

With Aston Martin Aramco as the proving ground, BOXBOX's prototype formulations and hardware modules are already being tested by the team, whose long working days, frequent flights and changing climates put everyday personal care to the test. Feedback will inform successive versions of the formulations and the system that carries them – from how products feel and dispense to how easily they pack and travel. Team testing of BOXBOX products will continue through the remainder of the 2026 season and into early 2027 ahead of a planned mid-2027 commercial launch.

Jonathan Bowers, Director of Strategic Partnerships, Aston Martin Aramco Formula One Team, said:

"Aston Martin Aramco Formula One Team partnering with BOXBOX made sense from our initial meeting in 2026. From then the teams have been completely integrated and committed to working together to develop a brand-new style of men's personal care products. That work won't stop after the announcement as BOXBOX continue to gather our team's feedback to create a leading product in the industry.

"Working with BOXBOX gives our team members the opportunity to help shape products around their experience travelling to more than 20 races in a season. We're pleased to welcome BOXBOX to our team as an official partner and to support the development and delivery of their vision for men's personal care."

Chris Gibson, PhD, co-founder and CEO, BOXBOX, said:

"In science, you make a hypothesis, test it and change course when the evidence tells you to. That is how we're building BOXBOX with Aston Martin Aramco. The team's feedback is already helping us refine our formulations, and their lives on the road will help us develop the complete system. We want their toughest feedback, because the next version should be better than the last."

Fans will also be invited to share their personal care challenges as BOXBOX progressively reveals its development process. The company will share glimpses of prototypes and show how feedback informs changes, with selected community members potentially invited to test products ahead of the wider launch.

Follow the development and share your personal care challenges at boxbox.com.

BOXBOX

For whatever's next

Watch the full BOXBOX reveal film as they join our team as Official Men's Personal Care Partner and Official Pit Stop Partner.

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