Cohere joins Aston Martin Aramco as Official Generative AI Partner to help accelerate AI innovation

Aston Martin Aramco Formula One Team announces a new multi-year partnership with leading security-first enterprise AI company Cohere.

The collaboration unites Cohere's cutting-edge artificial intelligence technology with one of the most ambitious teams in global motorsport, driving innovation and performance both on and off the track.

The partnership establishes Cohere as the Official Generative AI Partner of the Aston Martin Aramco. From the outset, Cohere will support the team's performance, engineering and operational functions through secure, scalable AI solutions. All team members will gain access to 'North,' Cohere's flagship agentic AI platform, enabling proprietary and secure generative and search AI capabilities across the organisation.

In addition, Cohere branding will appear on the side of the chassis and on the arm of the front wing mirrors of the AMR26, starting at the Australian Grand Prix in Melbourne.

Formula One is a proving ground for innovation, where milliseconds define outcomes and data drives every competitive advantage. By integrating Cohere's enterprise-grade large language models and AI systems across key workflows, Aston Martin Aramco aims to enhance decision-making, streamline data analysis and unlock new efficiencies both at the campus and trackside.

Jefferson Slack, Managing Director of Commercial and Marketing, Aston Martin Aramco Formula One Team, said:

"Our new global partnership with Cohere reflects a shared commitment to precision, speed and continuous improvement. These values define both cutting-edge AI development and elite motorsport and we look forward to exploring how we can work together to maximise performance gains across our business in the coming years.”

Francois Chadwick, Chief Financial Officer, Cohere said:

"Formula One represents one of the most demanding data environments in the world. Together with the Aston Martin Aramco Formula One Team, we're excited to push the boundaries of what enterprise AI can deliver under extreme performance conditions."