Dom Dolla headlines exclusive Aston Martin Aramco fan event in Miami

Aston Martin Aramco isn't just showing up to the next race on the Formula One calendar. The team is redefining what it means to show up in culture and shape it, strengthening its brand experience across the 24 global touchpoints where Formula One comes to life throughout the season.

This weekend in Miami, the team brought that vision to life with the latest instalment of I / AM DROPS – a disruptive, culture-first platform from the team that connects Formula One with the worlds of music, fashion, and sport.

This latest DROP saw a collaboration with Grammy-nominated DJ and producer Dom Dolla, who headlined an exclusive Secret House party at the Aston Martin Aramco pop-up in Wynwood. The invite-only event brought together fans, tastemakers, and a new generation of culturally plugged-in motorsport followers.

More than just a party, this DROP was a strategic brand moment; designed to capture attention, fuel cultural relevance, and build emotional equity with a new generation of fans. It offered a blueprint for how brands can authentically embed themselves into culture, while creating ownable moments that resonate well beyond the race weekend.

Also included in the team's House DROP was the reveal of a limited-edition Aston Martin Aramco x Dom Dolla merch capsule. A fusion of the team's design language and Dom's streetwear aesthetic.

As Aston Martin Aramco continues to evolve its identity beyond the racetrack, the team is fast becoming a global leader in brand within the world of sport. This team is setting a new benchmark for how Formula One teams can build culturally relevant, commercially powerful ecosystems around fandom.

Rob Bloom, Chief Marketing Officer, Aston Martin Aramco Formula One Team, commented:

"This is how brands earn attention in today's landscape by showing up where culture lives and creating moments that cut through. Miami is the global home of House Music, and with Dom Dolla's upcoming role in the Warner Bros. F1 film, this was a natural collision of worlds. We're building a new playbook for fan engagement and I / AM DROPS is just the start."

Dom Dolla, artist and producer, added:

"Working with the F1 film and soundtrack has been a new experience for me, I really enjoy the energy and pace of the sport, and creatively it's a new challenge for me. The opportunity to work directly with Aston Martin Aramco has been amazing, they are forward thinking whilst curious about the intersection between music culture and F1, it's very natural and fun collaborating."