Tesoro and Aston Martin partner up on the AMF1 Team Gaming Chair
Aston Martin Aramco Cognizant Formula One™ Team continues its 2022 season by proudly announcing a unique partnership with gaming peripherals brand Tesoro.
Tesoro have just released two AMF1 Team gaming chairs – Prime and Stealth – that seamlessly blend the sporting legacy of the Aston Martin brand with Tesoro's design expertise.
The chairs are inspired by both Aston Martin Aramco Cognizant Formula One™ Team and its successful Esports operation.
Tesoro's Global Sales and Marketing Director Kevin Phan cites the team's ambition for success on both the racetrack and the virtual circuit as the impetus for pursuing the tie-up.
"Aston Martin long ago established its reputation in the racing world, and last year's return to top-flight single-seater competition, as the Aston Martin Aramco Cognizant Formula One™ Team, was inspirational and exciting.
"But it's the outfit's determination to disrupt esports and compete on both fronts that made this a partnership unlike any other."
In a sideways nod to Aston Martin's traditional racing green livery, each gaming chair model features a distinctive lime-essence stripe down the middle.
Additionally, the structural design of both chairs has been inspired by the Aston Martin Vantage F1 Edition, the brand's most performance-focused road model.
Through our collaboration with Tesoro, we are excited to unveil a set of chairs that will transform the gaming experience for our fans.
The designs also mirror Aston Martin's unique interior patterning, while high-density moulded shaping foam provides unparalleled breathability and industry-leading comfort.
Customisable armrests and a fully adjustable headrest ensure ergonomic support for extended periods of gameplay.
The Stealth model further enhances comfort with the use of Alcantara. More resilient than suede and more breathable than leather, the Alcantara-covered Stealth Gaming Chair provides more grip, is softer to the touch, and easier to clean.
Matthew Chapman, Head of Licensing and Merchandise, AMF1, emphasised the need for the partnership to exist beyond mere branding: "The growth of esports and the increased cross-pollination of the real and the virtual worlds has massively narrowed the gap between the racetrack and the computer console.
"Through our collaboration with Tesoro, we are excited to unveil a set of chairs that will transform the gaming experience for our fans, combining the thrill of competition with the constant pursuit of innovation."
To discover more about the gaming chairs, visit Tesoro.
All in. All welcome. All celebrated. Sign up to open up a world of I / AM benefits and once-in-a-lifetime experiences.