From opening the door to your local Grand Prix scene to sharing your creativity and supporting our drivers in every wheel-to-wheel battle, you helped make our comeback season special.
In I / AM, our aim was to give fans a platform: enabling you to share your voice and be part of a global network of passionate, active individuals led here by their love for our sport and the values we uphold.
Our fans mean everything to us, and we will continue to celebrate you at every turn: acknowledging your passions, championing your talents, and expressing our gratitude for your support.
This year, you seized the opportunity with both hands, helping to drive the team forward on track and off. As 2021 draws to a close, we're remembering the best I / AM moments of the year.
Bringing your thing
At the start of the season, we launched I / AM: our official, free-to-join membership programme, bringing you into the heart of our team. But this is so much more than your average fan club.
I / AM is a platform for fans to share their voice and be a part of a global network of passionate, active individuals led here by passion for our sport and the values we uphold.
We launched #IAMCREATIVITY and #IAMSTORIES as the first two initiatives of the I / AM programme, showcasing your talents and tales across the year. And this is just the beginning…
Join us for access to the most exclusive, rewarding and inclusive fan community on the grid. A platform for greatness. All in. All welcome. All celebrated.
Our Mission
You. Us. Together. Collectively we can do something amazing in this team, this sport, and beyond. All in. All welcome. All celebrated. Bring your thing. #IAM
Telling your story
From the very beginning, our fans have helped tell the story of Aston Martin's return to Formula One, describing what it means to them in a series of columns on our website.
What began with dedicated Team Silverstone aficionados quickly grew into a passionate fanbase from around the world, bringing fresh perspectives to their fellow fans and the team alike.
From cultural insights to memories of Formula One passion, we've been proud to offer a platform for our diverse and powerful fanbase to share their story.
We'd love to hear your perspectives on the team and our sport in 2022, so make sure you sign up to I / AM for a chance to feature and, in the meantime, catch up on some of our favourites so far.
Connected by a shared passion
At each Grand Prix this year, we opened the floor to local fans to share their insight into what makes their race great. And we gave them the platform they deserved. Head to our homepage to discover F1 from another angle.
Answering your call
During some of our biggest events of the year, we've been sure to take a step back from the action and bring our fans behind the curtain for a catch-up with key members of the team.
Beginning with the launch of the AMR21 in March and ending with December's Abu Dhabi Grand Prix, we've invited select members of our I / AM community to join video calls with our drivers.
From the best James Bond gadget to attach to an F1 car to the importance of maintaining good mental health, your questions have truly connected with us all, including Lance and Sebastian.
While the global pandemic has made in-person events more challenging in 2021, we were determined to bring the world of F1 to your doorstep. Stay tuned for more in 2022!
F1 drivers catch up with loyal fans
Ahead of the Abu Dhabi Grand Prix, a group of I / AM members joined an exclusive video call with Lance, Seb, Nico & Jess. From Seb's advice on mental health to Jess' new-found love of Parkour, get to know our drivers on a more personal level.
Going undercover
Throughout the Italian Grand Prix weekend, the team celebrated the release of the latest James Bond thriller, 'No Time To Die'.
Featuring a 007-themed makeover, a meeting of worlds between the AMR21 and the legendary DB5 and more, every aspect of our weekend in Italy had the hallmarks of that iconic Bond style.
As the premiere edged closer, we invited I / AM member Ani and her friend James to attend the Aston Martin premiere of the new film for an exclusive screening.
Join I / AM today for your chance to experience unforgettable moments with the people you love.
Rolling out the red carpet
A red carpet moment. It was amazing to be joined by I / AM member Ani for a special Aston Martin screening of No Time To Die. Next time, it could be you. Sign up to I / AM for a chance to attend exclusive events and much more.
Sharing your moments
At the 2021 Hungarian Grand Prix, Sebastian helped create one of the most heart-warming moments of the season after Veronika Matyó's now fiancée, Daniel, proposed to her at the Hungaroring.
It all began when Sebastian signed drawings for the couple, with Daniel using a 'present' to slip a note to the four-time World Champion telling him when and where the proposal would take place.
Sebastian made sure he arrived to help them celebrate their engagement, bringing a hand-written letter and signed team cap for good measure!
Nothing brings us more joy than being part of these landmark moments in the lives of our fans. Thank you for inviting us into your world, just as we welcome you into ours.
How Sebastian helped a proposal
In an exclusive interview with Veronika Matyó, discover how her fiancée Daniel enlisted the help of Sebastian to create an unforgettable proposal.
Access I / AM to get closer to the team.
