And at Silverstone, our first home Grand Prix in over six decades, we invited I / AM members to join us on the lawn of our factory to celebrate British talent and creativity.
The latest episode of #IAMSTORIES | INSIDER takes you behind the scenes in the garage, as Sebastian Vettel and Lance Stroll take on the first-ever F1 Sprint format.
But the track action is just one part of the story, as we throw open the doors to our exclusive I / AM GBR event and give you the chance to get up close with some incredible experiences.
Fans take centre stage at Silverstone
Every race, we look for the best stories from the weekend to share with our fans. At Silverstone, the fans were the story. We called it I / AM GBR, and this week's INSIDER puts you at the heart of it.
Join Paul Spires, President at Aston Martin Works, as he fires up the gadgets in the continuation DB5 Goldfinger, a pristine example of the car that starred in the James Bond film from 1964, demonstrating the revolving number plate and smokescreen.
Then, jump over 50 years into the future for the next stage of Aston Martin's evolution, as the newly unveiled Valhalla makes its public debut under the watchful eye of Simon Lane, Director Q & Special Projects Sales at Aston Martin.
Speaking of secrets, Nico Hülkenberg takes to the stage for a Q&A with Sky Sports F1's Rachel Brookes and finally gives the lowdown on how he styles his hair…
And if you think you can match the reflexes of a Formula One driver, watch what happened when fans took on the #CatchChallenge, celebrating our new collaboration with Official Creator Partner, TikTok.
Wrapping things up, join Chief Marketing Officer, Rob Bloom, and Head of Off-Track Experiences & Events, Francesca Secchi, as they pay tribute to the tireless work behind the scenes to bring the event to life.
I / AM is our official free-to-join membership programme, but it’s so much more. This is a platform for fans to share their voice and their creativity.
You. Us. Together. Collectively we can do something amazing in this team, this sport, and beyond. All in. All welcome. All celebrated. Bring your thing.
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