Peroni Nastro Azzurro 0.0%
Peroni Nastro Azzurro 0.0% enters its second year partnering with the Aston Martin Aramco Cognizant Formula One™️ Team. Fans will see the new Peroni Nastro Azzurro 0.0% logo across the car and all team kit. Peroni Nastro Azzurro 0.0% tastes exactly like the signature beer but with 0.0% alcohol and launches in over 25 markets from March 2022.
Peroni Nastro Azzurro 0.0% is crafted with Italian passion and flair, to deliver a crisp and refreshing beer with 0.0% alcohol content. Its superior taste is delivered through a unique recipe with signature Italian Nostrano dell’Isola Maize, produced and bottled in Italy.
Bringing the Super Premium alcohol-free beer to a passionate global audience, Peroni Nastro Azzurro 0.0% will be served at prestigious events across the global Formula One calendar including in the Aston Martin Aramco Cognizant Formula One™️ Team motorhome, at every Grand Prix and across a number of stylish activations aimed at engaging new and current consumers. This partnership plays a key role in the ambitions of the Peroni brand’s parent company, Asahi Europe & International, to have 20% share of their portfolio dedicated to alcohol-free variants by 2030 and is perfectly positioned to support the increased consumer demand for alcohol-free beverages.