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Global Beer Partner

Peroni

Our new partner, Peroni Libera 0.0%, this year celebrates the global launch of its most stylish and aspirational alcohol-free beer. Peroni Libera 0.0% is crafted with Italian passion and flair, to deliver a crisp and refreshing beer with 0.0% alcohol content. Its superior taste is delivered through a unique recipe with signature Italian Nostrano dell’Isola Maize, produced and bottled in Italy.

Peroni Libera 0.0% will take centre stage of the partnership, bringing the Super Premium alcohol-free beer to a passionate global audience. Peroni Libera 0.0% will be served at prestigious events across the global Formula One calendar including in the Aston Martin Cognizant Formula One™️ Team motorhome, at every Grand Prix and across a number of stylish city centre activations aimed at engaging new and current consumers.

This partnership plays a key role in the ambitions of the Peroni brand’s parent company, Asahi Europe & International, to have 20% share of their portfolio dedicated to alcohol-free variants by 2030 and is perfectly positioned to support the increased consumer demand for alcohol-free beverages.

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