Aston Martin Aramco and TikTok announce the winners of the Creator Collective Season 2 talent search

Aston Martin Aramco Formula One Team has announced the winners of its 2026 Creator Collective, a UK-wide talent search run in partnership with TikTok.

Returning for the second year, the programme champions emerging creative talent, celebrating creativity and original storytelling and providing creators with a platform to showcase their talent on a global stage. Through diverse perspectives and innovative content formats, the initiative helps engage a new generation of Formula One fans.

Applicants were tasked with creating a video that highlighted their unique storytelling approach and were evaluated on their originality and the unique way they shared their narrative. The 2026 search attracted record interest, with applications increasing by 300 per cent compared to the previous year. The selected creators specialise in areas across lifestyle and sport, using their content to make complex ideas more relatable and engaging for wider audiences.

The Creator Collective programme will run throughout 2026, with each winner receiving mentorship from Aston Martin Aramco and TikTok's expert in-house creative teams and gaining unprecedented access behind the scenes of Aston Martin Aramco and its partner portfolio to create engaging, audience-focused content, including attendance to exclusive events and community initiatives. Their journey begins at the British Grand Prix, offering viewers a unique perspective on one of the most exciting weekends in the team's calendar.

The Creator Collective for 2026 are:

Eloise Feely – @eloisefeelyy
Debbie Kande – @debbiekande
Nyah Bowen – @nyahindia
Kiera Rockley – @kierarockl

Since 2021, Aston Martin Aramco has pioneered the inclusion of creators in Formula One. The Creator Collective is a key pillar of the team's global creator engagement programme, providing creators with unprecedented access and opportunities to tell the Formula One story through their own unique lens.

Rob Bloom, Chief Marketing Officer, Aston Martin Aramco Formula One Team, said:

"Storytelling has become one of the most powerful ways of connecting fans with sport, and the TikTok Creator Collective is helping us bring new voices and fresh perspectives into Formula One.

"Building on the success of the inaugural Creator Collective programme in 2025, we're proud to offer these talented creators access, support and mentorship throughout the 2026 season, enabling them to tell stories that resonate with audiences in new and exciting ways. We look forward to following their journey as they take fans behind the scenes of Aston Martin Aramco and experience some of the biggest moments on our calendar."

Aoife Moran, Sports Marketing Lead EU, TikTok, said:

"Following the incredible success of our first cohort, we are thrilled to launch the next TikTok Creator Collective alongside the Aston Martin Aramco Formula One Team. TikTok has become the ultimate home for modern sports culture, a vibrant space where fans don't just watch the action, they drive the conversation. We are excited to champion these brilliant female creators, and we can't wait to see how they use their creativity to redefine how fans experience F1, both on and off the track."