Lance Stroll and Krown Produce unveil special-edition helmet for the Canadian Grand Prix

Lance Stroll and Krown Produce have announced an exciting enhancement to their partnership, featuring a special-edition helmet design for the Aston Martin Aramco driver at his hometown race in Montréal.

This collaboration celebrates Canadian pride, passion and performance on the sport's biggest stage. As Montréal native Lance Stroll competes in front of home crowds, the custom design also reflects a shared journey from local roots to global recognition.

"The Canadian Grand Prix is one of the most important races of the year for me, so it's great to mark it with a helmet that represents home," said Lance.

"I'm proud to work with a Canadian company like Krown Produce and showcase Canadian quality and ambition on a global stage."

Krown is widely recognised in Canada for its high-quality produce and outstanding service. As a long-standing leader in imports and distribution for both retail and wholesale markets, the company delivers fresh, top-grade produce to households across the country.

Krown also champions the idea that fresh, nutritious food, like sport, plays a vital role in maintaining a balanced lifestyle. The company actively supports athletes and sports initiatives that promote health, wellbeing, and strong community ties.

Inspired by the traditional wreath awarded to ancient Greek Olympic Champions, the helmet design features a bold British Columbia Cherries motif – symbolising Aston Martin Aramco's pursuit of success and Krown's commitment to exceptional Canadian produce.

Flowing through the design are stylised Aston Martin wings with cherry tree branches, inspired by the wings of the Roman god, Mercury. The colour palette brings the story together, blending red and white to reflect Canada's national identity, with green as a tribute to the team.

At its core, the helmet highlights Krown Produce's commitment to showcasing Canadian-grown produce on an international platform, celebrating the quality and freshness of its products as well as Krown's reputation for innovation, excellence, and speed.

With Lance competing on home soil this weekend at the Canadian Grand Prix, this collaboration is especially meaningful. As a proud Canadian athlete (and Krown Produce Ambassador), it is a natural opportunity for Krown to be part of the story – bringing together sport, culture, and homegrown excellence on one of the world's biggest stages.

"This is more than a helmet – it's Canadian pride and performance in motion," said L. David Dubé, C.M., President & CEO of Concorde Group Corp. and Krown Produce.

"From our fields to Formula One, we're showcasing the quality of our Canadian-grown produce for the world to see – in a bold and unforgettable way. We're proud to be part of this moment and to champion Canadian success at the highest level of sport."

The race will also serve as the launch of Krown's activations as the Official Produce Partner of Aston Martin Aramco and Lance Stroll. More details about the partnership and upcoming initiatives is available here.

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