Aston Martin Aramco Formula One Team and Krown Produce have announced a multi-year deal, with the Canadian leader and innovator set to become Official Produce Partner, starting in 2026.
The relationship initially began in 2024, with Krown proudly supporting Aston Martin Aramco driver and fellow Canadian Lance Stroll. To mark the next phase of this elevated partnership, the Krown logo will take a prime position beneath the halo of both cars during the 2025 United States Grand Prix, a visible symbol of the company's growing commitment to the sport, its fans and Krown's customers.
The Krown logo will also be featured prominently on the trade plate of both Lance Stroll and Fernando Alonso's cars starting with the 2026 Formula One season, complementing its existing placement on Lance's helmet.
Renowned for its premium produce and exceptional service across Canada, Krown has long been a pioneer in importing for retail and wholesale distribution, bringing the freshest quality produce from around the world to Canadian homes. The company believes that fresh, healthy food, much like sport, is essential to a balanced lifestyle, and proudly supports athletes and sporting programs that inspire healthy living and community connection.
Lance Stroll, Aston Martin Aramco Formula One Team driver, said:
"It's always been an honour to represent Krown Produce, so it's great news that they will now be partnering with the team through an elevated relationship.
"We both share immense pride in our Canadian roots, so it's super exciting they'll be seen across the world on both cars from next season."
L. David Dubé C.M., President & CEO of Concorde Group Corp. and Krown Produce, said:
"Partnering with the Aston Martin Aramco Formula One Team globally is an exciting step forward for Krown Produce. Like Formula One, we're driven by precision, performance, passion and a commitment to excellence.
"We're proud to see our brand alongside Lance and the team on the world stage, showcasing Canadian innovation and quality to a global audience and to our global supply base. This partnership celebrates our shared values both on and off the track."
Related content
Lance announces partnership with Krown Produce
Read more
Unearth Your Greatness: Lance explores his career, his growth, and his mindset
Read more
UNDERCUT | Enrico Cardile: "Failure is not an option"
Read more
Lance Stroll and Pedro de la Rosa visit Cognizant's Hyderabad campus
Read more
Step into a new reality: The immersive experience from Aston Martin Aramco and BOSS that puts fans in the cockpit
Read more
Sean Harrington and Amy Mansell explain how ELEMIS is breaking new ground with Aston Martin Aramco
Read more
Fernando Alonso on why Aston Martin Aramco has all the pieces it needs to win in F1's new era
Aston Martin Aramco and Oakley release first special edition product
Read more
2026 Formula One calendar revealed – here's what you need to know
Read more
Amplify your fan experience
From exclusive collabs to once-in-a-lifetime prizes, I / AM DROPS is a new series of unique and ultra-limited moments and fan experiences.
Sign up for I / AM or sign in to unlock.
