Everything you need to know about the launch of our new F1 car
Your essential guide to the launch of the 2023 Aston Martin Aramco Cognizant Formula One™ (AMF1) Team challenger.
You dare to dream, but you're wide awake. Breathless with anticipation.
The wait is almost over. The reveal of our new Formula One car, the AMR23, is days away.
This is your essential guide to the reveal…
When and where
The launch of the AMR23 will take place at 19:00 GMT on 13 February in Silverstone, deep in the beating heart of our new factory.
Watch the launch live on the official AMF1 YouTube channel. Hosted by Rachel Brookes, the reveal will be broadcast on Sky Sports F1 and available to watch on AstonMartinF1.com, TikTok and Facebook.
Be part of it
Wherever you watch car launch from, you're part of it. A shared experience shaped by our passion for the sport. A camaraderie created by those of us for whom launch signals a new beginning.
A new car. A new season. A New Energy.
Follow @AstonMartinF1 on social for all the build-up ahead of launch, to join in the conversation and tell us how you're spending launch day using the hashtags #AMR23 and #NewEnergy, and to enjoy all the post-launch reaction and insight.
What to expect
The AMR23. In the words of Deputy Technical Director Eric Blandin, 'We're not going to disappoint fans.' There will be no showcar hidden under the covers.
The launch will take place in our soon-to-be-completed factory – the first, all-new, purpose-built facility for an F1 team in almost two decades.
Our six-strong squad of driving talent will be in attendance – Fernando Alonso, Lance Stroll, Felipe Drugovich, Stoffel Vandoorne, Jessica Hawkins and Pedro de la Rosa – alongside our leadership and management team.
A handful of fans will witness the reveal in person too, with I / AM and BBC Radio 1 Jan Slam competition winners savouring the spectacle and earning the right to say, 'I was there when the new Aston Martin F1 car was unveiled to the world.'
The I / AM Event
In a chic west London location, we're holding a private fan event on launch day in partnership with Peroni Nastro Azzurro 0.0% for I / AM competition winners.
Toni Cowan-Brown, aka @F1Toni, is flying in from San Francisco to host, and I / AM members will meet members of the team, including special surprise guests, as well as fellow passionate AMF1 fans and content creators.
They will also compete against AMF1 Esports Team drivers at the wheel of racing simulators, enjoy complimentary drinks from the Peroni Nastro Azzurro 0.0% bar, and watch the live reveal of the AMR23.
For those of you lucky enough to be there, share your experience using the hashtag #AMF1sBigLondonEvent.
2023 AMF1 Car Launch
Join us from AMF1 HQ at 1900 GMT on Monday February 13 for the official Aston Martin Aramco Cognizant Formula One™ Team car launch as Fernando Alonso and Lance Stroll unveil our 2023 challenger, the AMR23.
Relive the launch
Whether you want to revel in the reveal of the AMR23 once more or missed the launch, you'll be able to watch it on the official AMF1 YouTube channel and AstonMartinF1.com.
Join I / AM for unmissable insights and content delivered to your inbox before and after launch and enjoy exclusive access to future once-in-a-lifetime experiences with the team.
Related content
Five reasons to be excited for the 2023 Formula One season
Read Now
UNDERCUT | Fernando Alonso: "I am ready"
Read Now
Fernando Alonso joins TikTok
Read Now
The seven-step guide to the perfect F1 seat fit
Read Now
Fernando Alonso's first day at AMF1
Read NowI / AM membership
The ultimate fan experience.
Get closer to the team with unparalleled access, behind-the-scenes insights and once-in-a-lifetime experiences, and enjoy exclusive competitions, rewards, offers and more.
