Building the bridge to AI impactBuilding the bridge to AI impact
Celebrating five years of partnership with Cognizant
Fan integration
I / AM is about more than being a fan. It's about feeling part of the team, sharing the moments that matter and getting closer to the action.
We're working with Cognizant to make I / AM more personal, leveraging the power of AI to make content more engaging and relevant to every fan.
From content and merch to exclusive moments with the team, it's about bringing fans more of what they love and making them feel part of the journey.

Cognizant Ideathon
From Austin to Melbourne, Silverstone to Singapore, the Cognizant Ideathon is helping shape the next generation of innovators.
Over the last two years, more than 200 students across four continents have worked alongside Cognizant mentors to solve real-world business challenges using generative AI. The current cohort's journey culminates at the United States Grand Prix in Austin, where finalist teams will present their ideas to leaders from Cognizant and Aston Martin Aramco before a winning team is crowned.
Explore how Cognizant is helping students and early-career talent build the skills needed to thrive in the AI era through Synapse, their global workforce development initiative.

Five years of partnership and what comes next
Cognizant CMO Thea Hayden and David Ingham, UK&I Media, Entertainment and Sports Lead, reflect on our partnership and discuss where AI is, where it's going, and what that means for us.

Bridging AI investment and enterprise value
Cognizant is an AI Builder and technology services provider, helping organisations turn AI ambition into business outcomes.
By combining deep industry, process and engineering expertise, Cognizant build AI-powered solutions that amplify human potential and help enterprises stay ahead in a rapidly changing world.
