Exploring AI-driven performance with Cognizant

When every millisecond matters, artificial intelligence can make the difference. In an exclusive series of illuminating discussions, leaders from Aston Martin Aramco and our Global Technology Services Partner Cognizant join together to explore how AI is shaping the future of performance.

Though high-speed motorsport and global tech services might seem worlds apart, Aston Martin Aramco and Cognizant share a common language of performance, precision and innovation. By harnessing AI, both organisations can achieve competitive advantages and ultimately drive success.

We've united with Cognizant to unpack the transformative impact of AI via a five-part Tech Talks series, connecting our team members with corresponding experts from Cognizant in a series of dynamic conversations. From digital twins and data-driven decisions to marketing campaigns, this is how AI is shaping the future.

Episode One: Beyond the finish line

In the first episode of the series, Aston Martin Aramco CEO and Team Principal Andy Cowell and President, Software and Platform Engineering at Cognizant, Prasad Sankaran explore the intersection of AI and Formula One, including the way AI can rapidly accelerate a car's development by turning real-time data into new parts in a matter of hours.

Tech Talks

How AI is changing everything

Andy Cowell and Prasad Sankaran explore how trust, adaptability and human judgement remain key in engineering AI.

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Episode Two: From campaign to context

In the second episode, the Chief Marketing Officers from Aston Martin Aramco and Cognizant, Rob Bloom and Thea Hayden, discuss how AI is moving marketing from a campaign-based model to a context-based one and examine what it takes to be one of the best marketers in today's climate.

They explore how generative AI can deliver creative precision at speed and scale, from creating bespoke merchandise drops to sending personalised messages from a driver in 35 different languages.

Tech Talks

How AI is reshaping marketing

With 850 million Formula One fans in the world, Rob Bloom and Thea Hayden examine the key to marketing success.

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Episode Three: Beyond engineers

Discussing how digital twins are changing the game across multiple industries, episode three sees Aston Martin Aramco's Chief Operating Officer Ben Fitzgerald and Cognizant's Head of IoT Anuj Seth join together for an insightful conversation.

They dive into how technology is being democratised to ensure it's more accessible to professionals beyond just engineers, such as in the world of healthcare, where digital twins are being created to assess how the heart functions and determine how medical devices, like pacemakers, will perform.

Tech Talks

How AI is democratising digital twins

Ben Fitzgerald and Anuj Seth discuss how the Aston Martin Aramco use digital twins to improve efficiency, optimise factory processes and reduce the time it takes to get a car from concept to track.

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Episode Four: Experimentation as default

Episode four focuses on tech stacks and why they're essential for helping AI to manage terabytes of telemetry data and enabling quick decision-making. Aston Martin Aramco Director of IT Operations Sioned Edwards and Naveen Sharma, Global Practice Head of AI & Analytics at Cognizant, combine their knowledge and discuss how to build a future-ready, AI-powered tech stack.

Tech Talks

How an AI-powered tech stack keeps you ahead

Sioned Edwards joins Naveen Sharma to discuss the multi-layered tech stack that is built to support Aston Martin Aramco team engineers and their ideas with speed.

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Episode Five: From automation to augmentation

In the final episode of the series, Aston Martin Aramco's Chief People Officer Sophie Ackland and Cognizant's President of EMEA Manoj Mehta connect to explore how AI is reshaping businesses and expectations.

They provide practical advice for entry-level talent, emphasising the need to develop critical thinking skills and experiment with AI tools, and highlight how AI is making global collaboration at Cognizant more seamless.

Tech Talks

How AI is redefining the workforce

Sophie Ackland and Manoj Mehta discuss the critical shift from simply automating processes to strategically deciding where humans need to be in the loop.

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