AMF1 partners with Disco Lines and Rain Radio ahead of global release of 'I See Colors' single
Aston Martin Aramco Cognizant Formula One™ Team (AMF1), Disco Lines and EDM collective Rain Radio have re-joined forces to celebrate the release of the artists' new single, 'I See Colors' on Friday 24 March.
Music producer/DJ Disco Lines and Rain Radio, the secretive white label project, grew to fame on TikTok last year with their hit 'Talk About' – which has already been viewed more than 27 million times on the platform.
'I See Colors' received its world-exclusive first play at February's global launch of the AMR23 car, held at AMF1's new factory at Silverstone, and was used as the team's soundtrack across the launch week.
Ahead of its release this week, AMF1, Disco Lines and Rain Radio are again joining forces – in collaboration with TikTok, the song will once again soundtrack content on AMF1's social channels, including films featuring drivers Fernando Alonso and Lance Stroll. The musical duo's infamous disguise, bucket hat and balaclava, will travel to the Australian Grand Prix to be worn by AMF1 drivers during the Albert Park weekend.
Rain Radio said:
"Disco, Rain and F1™ wouldn't normally go together… but 'I See Colors' is a V6 dancefloor heater. It brings Aston Martin-level horsepower to every disco from Silverstone to Sydney. Long live Alonso. Viva Stroll."
Rob Bloom, Chief Marketing Officer at Aston Martin Aramco Cognizant Formula One™ Team, said:
"'I See Colors' provided a unique soundtrack to our 2023 car launch and the content surrounding it. Through our ground-breaking partnership with TikTok, collaborating with an original artist was an important landmark for us as a team – we not only needed to find the perfect song, but we also really wanted to celebrate the ways that we could celebrate creativity, extend our platform to new talent, and bring the worlds of music and sport together. The official release of 'I See Colors' gives us the opportunity to bring those two communities together again."
AMF1 and TikTok began their creative partnership back in 2021; AMF1 uses the platform to showcase emerging creative talent and to celebrate self-expression and co-creation.
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