Aston Martin Aramco and Maaden announce multi-year youth development programme

As part of our ongoing partnership campaign, Unearth Your Greatness, Maaden (Saudi Arabian Mining Company) and Aston Martin Aramco have unveiled a global multi-year youth development initiative.

Unearth Your Greatness aims to celebrate the greatness that comes from the dedication to craft, both within the world of Formula One and the Mining Industry. The ambitious programme is designed to inspire and equip young people with the knowledge, skills and hands-on learning experience needed to explore STEM related careers in both industries.

Aligned with the Kingdom’s Vision 2030 goal to modernise education and grow a knowledge-based economy, Maaden's investment will provide access to resources for both students and teachers, helping to integrate professional learning. The platform will provide greater inclusion in STEM fields to create lasting pathways from education and industry, to help drive recruitment of the best talent.

As part of the Unearth Your Greatness Programme, Maaden is announced as Official Supporting Partner of STEM Racing, the global F1 supported programme where students design, build and race CO2 powered cars.

To support this, Maaden will provide a brand-new bespoke online learning platform – the Global STEM Racing Learning Channel – creating new flexibility for STEM Racing engagement, both for educators and learners. Interactive modules, lessons and certifications can be leveraged in classrooms or at home by students to aid self-led learning. By 2028, this platform is expected to engage 100,000 students and teachers globally.

Further impactful partnerships and programme expansions will be announced in the coming year.

Andy Cowell, CEO and Team Principal, Aston Martin Aramco Formula One Team, said:

"At Aston Martin Aramco, we are committed to making Formula One more inclusive by creating meaningful opportunities and access for the next generation. Through this youth engagement programme, in partnership with Maaden, we are acting on a shared belief that while talent exists everywhere, opportunity does not. Together, we are opening doors to a global stage, helping inspire and empower young people to see what is possible and to pursue their potential."

Bob Wilt, CEO, Maaden, said:

"Talent is integral to the growth and success of our organisation over the coming years and a significant part of our partnership with Aston Martin Aramco Formula One Team was our joint ability to access and inspire global youth.

"We are redefining Maaden, reinvigorating mining and reinforcing Saudi Arabia's economic growth, opportunity and diversification. We are doing something that has never been done before – creating a global mining powerhouse that will make Saudi Arabia an industrial hub for the future – and we want to be an employer of choice for the best and where leaders, of today and tomorrow, come to learn, evoke change and advance an industry."

Andrew Denford, CEO and Founder, STEM Racing, said:

"For more than 25 years, we've brought the excitement of Formula One into the classroom – sparking curiosity, building skills, and unlocking the potential of young people worldwide. With this partnership, we're scaling that impact like never before. Together with Maaden and the Aston Martin Aramco Formula One Team, we're launching a global initiative to equip students with knowledge, inspiration, and hands-on experience.

"Discovering and developing the brightest minds – regardless of background – has always been core to our mission. This is about unlocking opportunity and giving students the tools to thrive in their future careers. We're confident this partnership will help shape the future of motorsport, and more importantly, empower young people across the globe to thrive in STEM and beyond."