Fans take centre stage as AMF1 Team brings the spark to the Miami heat
How Aston Martin Aramco Cognizant Formula One® Team is putting fans first and celebrating their passion for the sport at the Miami Grand Prix and beyond.
We see you, we hear you, we're with you.
As we arrive in Magic City for the Miami Grand Prix, an incredible venue for a Formula One race that serves to underline the growing popularity of the sport, we're shifting the focus from the team to you, our fans.
For too long, we believe the spotlight has been exclusively on the teams rather than the lifeblood of sport: its fans. And now, we're changing that.
Launching in Miami this week and running throughout the season, I / AM A FAN is all about celebrating F1 fandom, bringing you together and, in keeping with our I / AM ethos, bringing you closer to the sport than ever before. Your support is what drives us, and we believe your passion and loyalty should be recognised and rewarded.
From opening the doors to the AMF1 Team garage to provide unforgettable and inspirational experiences for fans and local students to taking F1 to the streets of Miami via thrilling partner-led events, this is how we're bringing the spark to the Miami heat…
The AMF1 Team fan event
I / AM A FAN roars into life with a fan event at Wynwood Padel Club on Thursday of the Miami Grand Prix, which will see AMF1 Team Driver Fernando Alonso hit the court alongside AMF1 Team Reserve Driver Felipe Drugovich and Team Ambassador Pedro de la Rosa.
The AMF1 Team driver squad members will swap a steering wheel for a racquet as they try their hands at one of the fastest-growing sports in the world. They will take on special guests in exhibition matches before spending time with fans lucky enough to have an invite to the event, including I / AM members who won a place courtside through an exclusive I / AM competition.
Simulators, show cars and squad member meets
A short walk away from Wynwood Padel Club, fans in Miami this week will find the Kimoa Store (2521 NW 3rd Avenue) and within it an AMF1 Team pop-up store. Complete with F1 simulators, fans can sample what it's like to drive an F1 car and try to beat Fernando Alonso's laptime before shopping for their latest teamwear.
On Friday of the Grand Prix, fans will have the chance to get up close to a replica AMF1 Team Grand Prix car and, in the morning, meet Driver Ambassador Jessica Hawkins who's flying in from San Francisco fresh from helping our partners Juniper and SentinelOne bring F1 to life at a series of events on the West Coast.
On tour with Felipe and Jess
The AMF1 Team pop-up will be the starting point for a Citi Bike ride like no other on Thursday as Felipe and Jess swap four wheels for two when they join I / AM competition winners on a fleet of Citi Bikes. Traveling east, across Biscayne Bay to Ocean Drive, they'll enjoy an unforgettable tour of South Beach and its iconic art deco architecture that runs parallel to crystal blue waters.
Inspiring the next generation
As we race in myriad locations around the world, we're committed to leaving a lasting, positive legacy in every community we visit on our journey through our Make A Mark ESG programme. Through our partnership with Florida-based Motorsport Culture Collective, which partners with motorsport brands and provides event consultation, production, and experiential marketing to connect multicultural audiences to premier lifestyle experiences, we're welcoming Florida Memorial University students into the Miami International Autodrome.
Together with our Title Partner Cognizant we're taking the students on an illuminating tour of the F1 paddock and pitlane and introducing them to members of the AMF1 Team who will share their personal career journeys and showcase the breadth of roles in the team.
The students will also have the opportunity to attend a thought-provoking panel discussion featuring Jess Hawkins and AMF1 Team Technical Director Dan Fallows to learn more about STEM opportunities and the career pathways into these fields.
NFTs that Make A Mark
We're also dropping our latest NFT collection this week, developed together with our Global Partner and leading cryptocurrency platform Crytpo.com. Created by Miami-based artist Rei Ramirez, Inspire – Empower – Believe is a collection of artwork that paints a unique picture of the AMF1 Team in Magic City, with proceeds of the NFT drop going to education non-profit Dibia DREAM to fund STEAM (science, technology, engineering, arts and maths) education for Miami youngsters.
Rei will join us at the AMF1 Team fan event at Wynwood Padel Club to showcase Empower, which features Lance and Fernando and is hand-painted on physical canvas, before it is digitalized. His latest artwork is an exciting expression of his passion and an example of our I / AM programme, a unique platform for fans and creators to bring their thing and have a voice, in action.
If you can't be in town for the Miami Grand Prix, our latest NFT drop with Crypto.com is an exciting opportunity to own a piece of Miami-inspired AMF1 Team artwork and help Make a Mark in Magic City.
Unrivalled access at the track
I / AM competition winners are set to join us for a once-in-a-lifetime experience at the circuit as we welcome them into the F1 paddock for the chance to meet the team and experience the thrilling sights and sounds of the AMF1 Team garage, before hitting the track for a hot lap of the Miami International Autodrome in an Aston Martin.
Meanwhile, one lucky Socios.com competition winner is going to find out the answer first-hand to 'What is it really like working in F1?' when they spend an entire day at the circuit shadowing a member of the AMF1 Team for a behind-the-scenes, access-all-areas experience like no other.
From the racetrack to the streets
For those who can't with us at the circuit, team members and photographers, along with content creators we’ve enlisted to help co-create our story, will be taking to the streets of the 305 on the hunt for fans. Keep an eye out for our team-mates to get your hands on free AMF1 Team merchandise and the chance to be featured on our social channels.
For more access-all-areas content, behind-the-scenes coverage, memorable experiences, exclusive competitions and opportunities to celebrate your fandom, join our free membership programme, I / AM.
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