Aston Martin is beginning its No Time to Die campaign against the backdrop of London's Battersea Power Station, with an exclusive reveal of a global TV spot that features James Bond’s most iconic Aston Martin.
No Time to Die is set to be a landmark film for Aston Martin as the first James Bond film to feature four different models: the DB5, the classic Aston Martin V8, the DBS and the upcoming mid-engined Valhalla hypercar.
To celebrate the return of 007’s iconic Aston Martin DB5 to the big screen, Aston Martin and Corgi unveiled a full-size replica of the original 1965 Corgi DB5 model in London.
Located at The Coaling Jetty, outside Battersea Power Station, the life-size model replicates the original Corgi design and houses an Aston Martin DB5 Goldfinger Continuation car.
Just 25 DB5 Goldfinger Continuation cars are being produced, more than 55 years after the last new DB5 rolled off the line at Aston Martin’s then global manufacturing base in Newport Pagnell, Buckinghamshire.
All new cars are authentic reproductions of the DB5 seen on screen with only some sympathetic modifications and enhancements to ensure the highest levels of quality and reliability.
The DB5 within the Corgi box comes complete with a selection of iconic working gadgets from the classic James Bond film: rotating number plates, a retractable bulletproof rear shield, extending front over-riders and pop-out machine guns.
The full-size replica Corgi DB5 box will be on display at Battersea Power Station for the public to see until October 1.
Corgi is a world-famous diecast scale modeller. Its original 1965 DB5 collectable has gone on to become highly sought after and is still produced to this day.
Replicating the action features of the vehicle seen on-screen in Goldfinger, it was an instant success, earning the UK ‘Toy of the Year’ accolade, making it an iconic piece of Bond's history for fans to enjoy.
The unveiling of the DB5 tribute was carried out by Marek Reichman, Aston Martin Lagonda's EVP & Chief Creative Officer, alongside Chris Corbould OBE, Special Effects Co-Ordinator.
Corbould is responsible for some of the most iconic James Bond action scenes and was heavily involved in the engineering of the eight DB5 stunt replicas produced for both No Time to Die and the working gadgets on the DB5 Goldfinger Continuation cars.
Reichman said: "We are really honoured to be marking the start of the No Time to Die campaign today with this exciting unveil.
"Aston Martin's relationship with James Bond spans decades and the DB5 is, without question, the most famous car in the world by virtue of its 50-plus year association.
"Working with EON Productions and Chris Corbould to build 25 of the DB5 Goldfinger Continuations was a truly unique project for everyone involved at Aston Martin.
"Now, to work with Corgi, another quintessential British brand, and to see James Bond's most cherished car sitting inside a to-scale toy box in central London is quite outstanding."
Chris Corbould added: "Having worked closely with Aston Martin over the years to bring to life some of the most ambitious Bond scenes, and most recently on No Time to Die, I can genuinely say it is a privilege to be here today to help unveil this incredible display for such an iconic car that truly holds a special place in Bond history."
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