Designed for Melbourne: A closer look at Lance Stroll's new Pepperstone lid

Pepperstone has taken over Lance's helmet for its home race, the Australian Grand Prix – and you could win a replica of the one-of-a-kind design.

Melbourne is the starting point for the 2026 Formula One season and Better Never Settles, a new global campaign that reflects the shared mindset of Aston Martin Aramco and our Global Trading Partner Pepperstone.

The helmet

To commemorate the launch, Lance will wear a specially commissioned Pepperstone helmet created exclusively for the Australian Grand Prix – the second annual takeover of its kind since our partnership began.

The design draws from trading candlesticks and live market charts, translating digital movement into something tactile. Clean lines sweep across the surface. It feels technical, but considered.

An evolution of the 2025 edition rather than a reinvention, the thinking remains the same: performance is a process; improvement happens incrementally.

Fans signed up to I / AM can win a replica of this one-of-a-kind design, here.

"For the second year running, Pepperstone and I have a special helmet for the Australian Grand Prix," says Lance.

"I'm really happy with the design, which is an evolution of last year's. It's about focus and precision.

"Launching it in Melbourne, where it all started for Pepperstone, feels right for the second year of our partnership."

Melbourne, naturally

Australia isn't just one of 24 stops on the F1 calendar. It’s home. Pepperstone was founded in Melbourne, so a takeover in the city that shaped it is a natural place to start.

The activation extends beyond Albert Park Circuit, throughout the city of Melbourne and across Australia, supported by a coordinated mix of social, press, and outdoor placements.

Nothing overstated. Just present in the right places.