Future Makers: Gaurav Chand, Cognizant
Future Makers are the driving forces that take us forward: using technology, determination, collaboration and passion to make things happen. From cybersecurity to social media, we'll hear from the people and partners using winning formulas to affect positive change.
In the first of a new interview series, Gaurav Chand, Chief Marketing Officer at Cognizant, discusses how technology can empower businesses, and how this approach translates directly into the world of Formula One - including the vision to become more sustainable.
In the right hands, technology creates new possibilities for businesses and for people.
At Cognizant, our purpose is to engineer modern businesses to improve everyday life. With deep expertise in IoT, AI, software and cloud – combined with first-hand industry understanding and strategic technology partnerships – we collaborate with our clients to create modern enterprises that stay relevant to their customers, year after year.
Our work with Aston Martin Cognizant Formula One™ Team is a great example. Grand Prix racing is one of the most technologically advanced sports in the world. It's a seamless blend of human capability paired with engineering expertise, where every millisecond makes a difference.
We're helping the Aston Martin Cognizant Formula One™ Team make instantaneous decisions using digital twin-based artificial intelligence for simulations and predictions, based on real-time and past performance data.
Grand Prix racing is one of the most technologically advanced sports in the world. It's a seamless blend of human capability paired with engineering expertise.
We're improving operational efficiency and logistics via a new digital backbone. And we're providing the digital architecture for the team's new headquarters – a state-of-the-art smart factory that will tie together its information streams, monitoring systems and manufacturing processes via data in the cloud.
Our data scientists and engineers are embedded with the team, leveraging the full suite of our digital solutions to create a lasting competitive advantage.
But our partnership doesn't stop at technology. Cognizant is a purpose-driven brand, and we aspire to benefit all of the communities that we touch. By partnering with Aston Martin's Formula One Team, we're developing alliances with organisations that share our vision.
Cognizant's Jan Siegmund
Meet Jan Siegmund, CFO at Cognizant. In this feature-length interview, Jan speaks about being an openly gay leader in the technology industry, why Diversity and Inclusion is a source of strength and credibility, and how the team1 is leading on these issues.
For example, we believe that diversity and inclusion initiatives make companies and society stronger.
During Pride Month in June we came together with the AMCF1 Team and the group Racing Pride to show our combined support for the LGBTQ+ community – in the sport itself, within its fan base, and in our organisations.
Another of Cognizant's core values is sustainability. We know that doing the right thing in the right way can give you a competitive advantage.
Formula One has committed to an ambitious plan to become net-zero by 2030. Combining our digital expertise and advanced technological solutions, we can help the sport to reduce carbon emissions both on and off the track.
STEM Education Experience at Silverstone
As part of the mission to improve everyday lives, Cognizant partnered with Aston Martin Cognizant Formula One™ Team to invite twelve primary school children to the 2021 British Grand Prix for an immersive learning experience to promote STEM education.
As you can see, a true partnership is more than just placing a logo on a car; together we're expanding what's possible within both sport and society. We're at the beginning of the journey that we're taking together – and we're very excited about the possibilities that the future offers.
Thanks to Gaurav for making his mark: #IAMSTORIES.
Gaurav Chand is the Chief Marketing Officer of Aston Martin Cognizant Formula One™ Team’s Title Partner, Cognizant.
Gaurav is responsible for all aspects of Cognizant’s global marketing, including brand, creative, digital, communications and corporate marketing.
All in. All welcome. All celebrated. Sign up to open up a world of I / AM benefits and once-in-a-lifetime experiences.
