I / AM members got a taste of the paddock as we invited them to celebrate the launch of Glenfiddich's 16-Year-Old whisky ahead of the United States Grand Prix.
Craft met instinct in Austin on 18 October as The Pershing became the stage for an immersive I / AM experience, as we joined our Official Whisky Partner Glenfiddich to celebrate their special-edition 16-Year-Old bottling.
Paddock After Dark transformed the famous Austin venue as we brought the paddock to the city and guests enjoyed an intimate evening of music, cocktails, and world-class hospitality.
I / AM members were among the exclusive invitees to join us on the eve of the United States Grand Prix, becoming some of the first to experience Glenfiddich's new 16-Year-Old whisky and savouring notes of sweet maple and caramelised ginger, flowing into fresh fruit and Chantilly cream.
Guests heard from team members Stoffel Vandoorne, Jessica Hawkins, and Pedro de la Rosa, and also got up close to our F1 car, adorned with the first bespoke livery in the team's history: a science-inspired design taking the normally invisible science of an F1 car and making it visible through a series of F1-related formulas.
While Valhalla, Aston Martin's landmark mid-engined hybrid supercar which fuses the performance-driven methodologies and technologies of F1 with spectacular design and scintillating driving dynamics, was also in situ to turn heads.
The soundtrack to the evening was provided via special DJ performance by Natasha Diggs, who brought soulful energy in her distinctive style as Grand Prix atmosphere and Austin's vibrant nightlife coalesced for a truly memorable occasion.
Skilfully crafted. Drink responsibly. Never drink and drive.
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