Meeting Miami in style with BOSS

Ahead of the Miami Grand Prix, Fernando stepped into the heart of Magic City, making an appearance at Aventura Mall in partnership with BOSS.

A vivid location of eye-catching style, few places exude effortless cool more than Miami.

It's a city of striking artwork, pastel colour buildings, and stunning beaches – mixing to make for a palette found nowhere else on the globe.

On the eve of the resumption of the F1 season in the 305, Fernando added his own brushstroke to the scene, taking to Aventura Mall and the BOSS store there in a stylish pink linen suit, designed by our Global Fashion Partner and part of their new summer occasionwear collection.

The double world champion met up with some of his passionate fans, taking time to sign autographs and speak with them, before they listened in as he took part in a Q&A with presenter Jolie Sharpe.

Following this, Fernando visited the BOSS store itself for an exclusive meet-and-greet with guests as the Sprint weekend began in the most fashionable of manners.

Scroll through the gallery below to see what went on.

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There's more than one way to show up

For one week, I / AM lands in the 305 and brings the city to life around the Miami Grand Prix through a series of moments made not for the norm, but for now – moments built for you to explore, feel, and be part of.

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