Run Club with Celsius hits Miami

Race week in Miami got underway with energy, movement and a crowd ready to catch some miles, as Run Club with Celsius took over Pier 5 at Bayside in the 305.

Following a strong turnout at the season-opener in Melbourne, Run Club with Celsius returned for round two, this time bringing the heat to downtown Miami.

Runners set off at 19:00, weaving through beautiful Bayfront and the streets of Magic City, getting in some early miles ahead of the F1 Sprint weekend. Then, as they crossed the line, a live DJ set from special guest Sidequest greeted them, soundtracking an event blending fitness with fan experience.

An Aston Martin Aramco F1 show car was also on display, giving fans a chance to see the car up close ahead of the Sprint weekend getting underway, and fans also had the opportunity to use racing simulators, enjoy Celsius refreshments and get their hands on exclusive merchandise.

The event helped set the tone for our week of I / AM Miami activations designed to bring the city to life around the Grand Prix.

Check out some of the best images from the run below.

Bring your thing

There's more than one way to show up

For one week, I / AM lands in the 305 and brings the city to life around the Miami Grand Prix through a series of moments made not for the norm, but for now – moments built for you to explore, feel, and be part of.

Explore