Introducing I / AM THREE SIXTY: Shaping the future of fan engagement

We created I / AM to enhance the engagement of all fans in our sport. A global community centred on once-in-a-lifetime experiences, behind-the-scenes moments, and exclusive DROPS – all designed to bring fans closer to the team and the sport than ever before. With I / AM THREE SIXTY, we're giving you the chance to directly feedback to the team and shape the future of I / AM.

I / AM THREE SIXTY puts some of our most passionate fans at the centre of what comes next. It is the opportunity for a selected group of I / AM members to share ideas, offer feedback, meet the team and influence what we do. From exclusive experiences to content and merch, this is about our community shaping the future.

Fan engagement has redefined the landscape of sport. Today's fans enjoy greater access than ever before, and we know you want to be seen, heard, to be involved, and to know your voices carry weight.

I / AM was built with that belief at its core. Our community has always been central to our evolution, and many of the changes and enhancements to the programme have come directly in response to fan feedback and requests. We are committed to being the team that not only listens, but acts.

By placing fans at the centre of our future direction, I / AM THREE SIXTY ensures our community plays a meaningful role in defining the future of I / AM.

How do you apply to be part of I / AM THREE SIXTY?

Non I / AM members

You must be an I / AM member to apply. Sign up here if you're not already part of the community. Then simply keep an eye on your inbox for opportunities to get involved.

I / AM members

Already an I / AM member? Click below to apply.

Be in the loop

Shape the future of fan engagement

Share ideas, give feedback, and shape what's next.

Join the circle

What's in it for fans?

Members of I / AM THREE SIXTY can look forward to:

Influencing future experiences, content, DROPS, and more
Taking part in regular in-person focus groups and questionnaires
Joining fan feedback sessions
The chance to win regular prizes

First up

I / AM THREE SIXTY members will have the chance to join us at our first in-person meet and focus group in Miami ahead of the 2026 Miami Grand Prix, followed by the chance to join a focus group and experience a behind-the-scenes tour of the AMR Technology Campus.