Putting fans first and making a mark at our season launch
Go behind the scenes at the debut of ARM24 as I / AM members, Racing Pride, The Aleto Foundation, Spinal Track and – in partnership with Cognizant – students from Westminster University join us at our season launch.
A celebration of what matters to us as a team and to you, our fans.
On 12 February, we welcomed fans and partners to witness the reveal of the product of our hyper-focus, the AMR24.
This year, we’re doubling down on what matters most on and off the track. Away from the track that means putting you first and standing as advocates for fans and society, propelling meaningful impact where it counts.
We want to bring you closer to the sport and the AMR24 debut was no exception as we welcomed more I / AM members than ever before to celebrate our season launch, joining us behind the scenes at the AMR Technology Campus and Silverstone Circuit for an unrivalled experience.
Alongside our lucky I / AM competition winners, were our Make A Mark partners, with guests from Racing Pride, The Aleto Foundation, Spinal Track and – in partnership with Cognizant – students from Westminster University.
Upon arrival at the AMR Technology Campus, guests were welcomed by Team Principal Mike Krack for the reveal of the AMR24, before enjoying a tour of our state-of-the-art home, Q&As with Aston Martin Aramco driver squad members Pedro de la Rosa and Tina Hausmann, and the chance to head trackside to witness the AMR24 complete its first laps at Silverstone Circuit.
Guests were given a tour of the Aston Martin Aramco garage as the mechanics and engineers sent AMR24 for its first forays out on track, whilst vantage points overlooking the pit straight were occupied by those wanting to get a glimpse of our new challenger being put through its paces by drivers Lance Stroll and Fernando Alonso.
Watch the video below to discover more about the unforgettable launch day experience and hear the reaction from our special guests.
Behind the scenes as special guests attend our season launch
I / AM members, Racing Pride, The Aleto Foundation, Spinal Track and – in partnership with Cognizant – students from Westminster University join us at our season launch for a first look at AMR24.
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