2022 AM Wings_Mono Negative
Feature

The Toy Story DROP: You've got a friend in me

Toy story explainer article desktop hero v2

Helmets inspired by Buzz Lightyear. Hoodies that, unlike Woody's boot, don't have snakes in them. Our latest I / AM DROP is a collab with Toy Story that celebrates 30 years of the iconic franchise and brings the much-loved characters into the thrilling world of Aston Martin Aramco Formula One Team.

Aston Martin Aramco and Pixar's Toy Story have united for a special collaboration that brings together two iconic brands who continue to evolve and inspire. 

Celebrating teamwork, friendship and imagination, the collaboration brings the much-loved characters of Toy Story into the thrilling world of Aston Martin Aramco Formula One Team, and follows the Toys' journey from the AMR Technology Campus to the 2025 Mexico Grand Prix.

At the heart of the collaboration is a limited-edition DROP, featuring a mini Buzz Lightyear helmet and Toy Story x Aston Martin Aramco hoodie. You can sign up to win these money can’t buy collectibles via the I / AM DROPS page.

Just like the toys in Andy's bedroom, everyone here at the team has a role to play, a reason to move together – a place they belong. Right from the moment that Lionel Martin and Robert Bamford climbed up Aston Hill in 1914, Aston Martin has been built on curiosity, courage, and collaboration. A team of people who have overcome the odds time after time to keep growing, to keep improving... to keep climbing. 

And now, from Andy's room to the Aston Martin Aramco garage, celebrate teamwork and friendship with this I / AM DROP that captures the essence of both icons, proving that no one wins alone. 

Toy Story marks the latest instalment in the team’s exclusive I / AM DROPS series, which has previously included collaborations with The Rolling Stones, Santan Cup and Dom Dolla, and further extends Aston Martin Aramco's unique approach to connecting with fans through cultural collaborations and immersive narratives. 

What's in the Toy Story DROP: 

Buzz Lightyear Mini Helmet  

Inspired by the world's much-loved space ranger, Toy Story nostalgia meets Aston Martin Aramco design to bring you a limited-edition lid that's perfect for any Grand Prix... or intergalactic emergency.

Toy Story x Aston Martin Aramco Characters Hoodie  

Playful, premium, and made for those who never outgrew adventure. The limited-edition hoodie features Toy Story icons with an Aston Martin Aramco twist. 

Hold onto your (cowboy) hats, folks. This DROP is for the ones who never get left behind. 

TO THE AMRTC AND BEYOND

The Toy Story DROP

30 years on, the story still hits. We're celebrating three decades of Toy Story with an I / AM DROP that brings Woody, Buzz, and friends into the thrilling world of Aston Martin Aramco Formula One Team.

UNLOCK THE DROP
Toy Story DROP 50 50 V2
I / AM DROPS

Amplify your fan experience

From exclusive collabs to once-in-a-lifetime prizes, I / AM DROPS is a new series of unique and ultra-limited moments and fan experiences.

Sign up for I / AM or sign in to unlock.

SIGN UP / SIGN IN
I AM DROPS asset for 50:50s 1440x1200