Aston Martin Aramco Formula One Team is proud to announce a new multi-year partnership with UKG, a leading global AI platform for HR, pay, and workforce management. UKG will join the team as its official HR, Pay and Workforce Management Partner.
The partnership brings together two organisations driven by the power of data insights, innovation, and team performance, bridging the worlds of elite motorsport and world-class workforce intelligence.
Through advanced AI-powered insights and a deep understanding of the workforce – especially critical frontline workers who make up nearly 80 per cent of the global workforce – UKG's Workforce Operating Platform helps organisations unlock exceptional performance by transforming workforce data into actionable insights and empowering teams to operate at their very best.
That same philosophy underpins the Aston Martin Aramco's relentless pursuit of excellence on and off the track. Both UKG and Aston Martin Aramco understand that data and intelligence are at the heart of high-performing teams, be that Formula One or any other organisation, large or small, around the world.
UKG's AI-driven HR, pay, and workforce management solutions enable organisations to build more resilient and adaptive teams. With the industry's largest workforce dataset, UKG's Workforce Operating Platform is built to help organisations across industries and geographies gain clarity into their business, tackle workforce and regulatory complexity, and maximise their most important asset: their people.
As Formula One enters a new era of sustainable innovation and human performance, the partnership between Aston Martin Aramco and UKG symbolises the importance of celebrating the intersection of technology, insights, and human potential to achieve extraordinary results.
Sophie Ackland, Chief People Officer, Aston Martin Aramco Formula One™ Team, said:
"At Aston Martin Aramco we understand that great businesses are powered by great people. Our partnership with UKG brings that belief to life in one of the most demanding and dynamic performance environments in the world."
Sarah Hodges, Chief Marketing Officer, UKG, commented:
"We help over 80,000 organisations across 150 countries use the value of workforce intelligence to drive performance, including giving leaders the clarity to see around corners in an increasingly complex global economy. It's our shared values of data, innovation, and team performance that makes this partnership with Aston Martin Aramco the perfect fit for our global brands.”
Announcing our Official HR, Pay, and Workforce Management Partner
Every hundredth of a second matters. We're partnering with UKG to maximise data-driven insights, both at the track and the AMR Technology Campus.
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