Aston Martin Aramco and Girard-Perregaux renew luxury partnership
The two luxury brands celebrate a three-year association, five exclusive limited-edition watches and the beginning of a new cycle of creative collaboration on and off track.
The Aston Martin Aramco Formula One Team is pleased to announce the renewal of its partnership with Swiss luxury watch maker, Girard-Perregaux. The renewal of this innovative partnership showcases an appetite to drive both brands and the collaboration forward.
The Girard-Perregaux and Aston Martin Aramco partnership has so far yielded three fruitful years, on the track, on the road, and on the wrist, with both companies accelerating their product and activation programmes.
Having first partnered with Aston Martin for its return to the Formula One grid in 2021, the team has gone from strength to strength. The 2023 season saw the culmination of the team's best season to date, with eight podiums, and 280 points to finish fifth position in the Constructors' Championship.
The team will continue to proudly wear the Girard-Perregaux logo this, as it prepares to debut the AMR24 this month ahead of pre-season testing and the F1 season opener in Bahrain.
Lawrence Stroll, Aston Martin Aramco Formula One Team Executive Chairman, said:
"It's been a remarkable three years in partnership with Girard-Perregaux. We've seen beautiful watches, memorable moments and a collaborative relationship emerge from the partnership as we've met around the concept of innovation for performance.
"Together we have benefitted from the collaboration, sharing ideas and working closely to elevate everything we do. I'd like to thank Patrick and his team for the ride and for the passion, commitment and creativity they've applied to what we do together. Long may it continue."
Patrick Pruniaux, Girard-Perregaux Chief Executive Officer, said:
"It's no coincidence that the collaboration with Aston Martin Aramco has coincided with a season of renewal at Girard-Perregaux. Together, we've built a partnership and a friendship, we've built some incredible watches, and we've built each other up, elevating perceptions of both brands. It's been the perfect marriage and we're extremely excited to continue it.
"My thanks to Lawrence and the Aston Martin family for going with us on this journey of discovery as we returned to independence, and for the energy they've brought to our operation. The future is brighter because of the renewal of our partnership, as we innovate, create and travel forward together."
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