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12.02.24 | Hyper-focus: Master What Matters

Cutting through the noise and focusing on what matters. Monday 12 February 2024 marks the start of a 300-day journey that will take us to the final race of Formula One's longest-ever season. A journey that we take together.

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A season launch shaped by the fans, for the fans.

On 12 February, we celebrate what matters to us as a team and to you, our amazing fans. Here's what you need to know about our season launch and the debut of the 2024 Aston Martin Aramco Formula One Team challenger.

See it 

Get ready to see AMR24 break cover from 08:00 GMT on this website and across the team's social media channels. 

72 days have passed since the chequered flag fell at the 2023 Abu Dhabi Grand Prix, and we know you can't wait to see us back on the racetrack.

We'll put you – our fans – at the heart of the action from the moment AMR24 is revealed and you'll be the first to get the immediate reaction of Lance Stroll and Fernando Alonso to the debut of our new challenger.

Hear it 

Our people make our journey. Hear from the Aston Martin Aramco driver squad, Executive Chairman Lawrence Stroll, Team Principal Mike Krack, Technical Director Dan Fallows and Performance Director Tom McCullough, and our all-important team members who give everything for the cause.

Without our valued partners we wouldn’t be able to do what we do. They are the cornerstones of our hyper-focused journey. We've teamed up with Title Partner Aramco and Lubricant Partner Valvoline to provide you with unparalleled insight into the technical aspects of the AMR24 and the work of our mechanics to prepare our new car for the track. 

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Feel it 

We take this journey together. Our team, our fans and our partners, as one. For a handful of lucky fans, launch day will be one that they remember for the rest of their lives. 

We're welcoming more I / AM members than ever before to celebrate our season launch, joining us behind the scenes at the AMR Technology Campus and Silverstone Circuit for an unrivalled experience.

Make A Mark

We're focused on making a positive impact on our sport and beyond. As we begin our 2024 journey, we do so side-by-side with our Make A Mark partners. We have guests from Racing Pride, The Aleto Foundation, Spinal Track and – in partnership with Cognizant – students from Westminster University joining us at Silverstone.

You. Us. Together.

Monday 12 February will be the beginning of a long journey full of twists and turns. It's not a day for a launch event; it's a day where we focus on what matters to this team and our fans, on and off the track.

Stay tuned to this website and follow @AstonMartinF1 on social, and if you want to share, use the hashtags #AMR24 and #HyperFocus to co-create our story.  

Take your launch experience to the next level by joining us on TikTok for unmissable content from creators, fans, enthusiasts and the team throughout the day, and shape the story by sharing your own videos on the platform.

Join I / AM for more ways to get involved with the team, more unforgettable experiences, more access, and more behind-the-scenes insights in the build-up to our season launch and throughout the year ahead.  

12.02.24. The journey begins.

YOU. US. TOGETHER.

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