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We see you, Montréal: AMF1 Team is bringing fans closer to F1 at Lance's home Grand Prix

You brought the heat to Miami, the passion to Spain, and now it's time to show your support in Canada as Aston Martin Aramco Cognizant Formula One® Team driver Lance Stroll prepares for his home race.

Aston Martin F1

This season, we're shifting the spotlight from the team to you, our fans. I / AM A FAN is all about celebrating F1 fandom, and for the Canadian Grand Prix we've got unmissable I / AM experiences and competitions to bring you closer to the sport.

You've brought energy to every race so far this season, creating an electric atmosphere both at and away from the track, and for Lance's home race we’re calling upon you to do the same again. We want you to bring your thing – to show your passion and support.

Throughout the week of the Canadian Grand Prix, we're going to bring you closer to F1, helping you to forge spectacular memories and enjoy unforgettable experiences. Here's how…

  • Win an ultimate Canadian Grand Prix paddock experience

  • Attend our I / AM member meet-up and fan forum in Montréal

  • Win a Lance Stroll race suit

  • Feel the passion inside the AMF1 Team garage and F1 paddock at the immersive Peroni Nastro Azzurro 0.0% LE PADDOCK experience

  • Enjoy the weekend from a fresh perspective, through the eyes of local content creators

Aston Martin F1


The immersive F1 experience from Peroni Nastro Azzurro 0.0% is back on the road in Europe, having kicked off its 2023 tour in Barcelona for the Spanish Grand Prix - but this innovative experience is not only set for European shores. Some 3,500 miles from the cosmopolitan Catalan capital, on the other side of the Atlantic, LE PADDOCK is coming to Montréal for the second year in succession. This year, it's bigger, better, and in a new location – swapping downtown Montréal for its bustling high street.

Open to the public from 12:00–23:00 EDT on 15–18 June at 1241 Saint-Catherine Street West, H3G 1P5, LE PADDOCK immerses you in the sights and sounds of the AMF1 Team, giving you the opportunity to enjoy the crisp and refreshing taste of Peroni Nastro Azzurro 0.0% while viewing an AMF1 car up close, revelling in an AMF1 team radio soundscape experience and reliving iconic AMF1 moments.

Aston Martin F1

Share your passion – join us at our I / AM member meet-up and fan forum

When you join I / AM you become part of a growing, vibrant, diverse community of fans united by their passion for our sport. On Friday evening of the Canadian Grand Prix, we're giving you the opportunity to get together with other fans, celebrate your love for F1, including  AMF1 Team Reserve Driver, Stoffel Vandoorne, and meet the team at our I / AM member meet-up in the heart of Montréal.

We also want to hear your voice. Not just shouting from the grandstands, but to learn more about your experience and relationship with the sport – and how we can make it better. I / AM provides a platform for you to have a voice – and we want to hear it at our latest fan forum which will take place on Thursday 15 June.

LE PADDOCK will be the scene of our I / AM member meet-up. Limited spaces are available for both it and our fan forum, and you can register for a chance to attend until 11 June.

The ultimate Canadian Grand Prix paddock experience

If you can make it to Montréal for the Canadian Grand Prix, you’ll want to enter this competition to spend time with us in the F1 paddock.

We're giving I / AM members the chance to join us at the Circuit Gilles Villeneuve for a tour of the paddock and the AMF1 Team garage. You'll get an exclusive look at what goes on behind the scenes and an opportunity to meet drivers and team members.

Entries close on 11 June. Enter now.

Aston Martin F1

Win Lance's race suit

Yes, really. We're giving away a race suit tailored for none other than AMF1 Team driver Lance Stroll himself.

Want this piece of must-have F1 memorabilia? Make sure you’re signed up to I / AM and enter the competition by 18 June.

See the Canadian Grand Prix from a different angle

Together, we create. And at the Canadian Grand Prix we're teaming up with two local sports creators from the BarDown TikTok channel, which features fun, informative original stories from a variety of personalities.

We'll be collaborating with Daniel Zakrzewski, TSN content creator, and Marissa Roberto, host of TSN's Digital SportsCentre, taking them behind the velvet curtain so they can co-create the story of our weekend and share their unique perspective on our Canadian Grand Prix journey.

As always, we're looking for you to join in the conversation on social and co-create the story, too. Follow us on TikTok @astonmartinf1 and share your fandom and passion on the platform for a chance to be featured in our post-race round-up: TikToks you will sacrifice sleep for.

Join I / AM for more access all areas, exclusive competitions and unforgettable experiences – and enter our Canadian Grand Prix I / AM competitions here.

You. Us. Together.

I / AM membership

The ultimate fan experience.

Get closer to the team with unparalleled access, behind-the-scenes insights and once-in-a-lifetime experiences, and enjoy exclusive competitions, rewards, offers and more.

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