Feels like home

Celebrating all the places fans call home throughout the week of our home race, the British Grand Prix.

For generations, we've thought of home as a place.

A front door. Four walls. Somewhere we return to.

But home has always been about more than where we are. It is something deeper than geography, bound by more than bricks and mortar.

Home is a feeling. It's comfort. It's connection. It's the sense that you can arrive exactly as you are and know that you belong.

That's what we're celebrating throughout the week of our home race: the spaces and places that F1 fans feel at home.

Making yourself at home

For F1 fans, home isn't confined to a single place. It's found in the moments, rituals and communities that bring them together.

It's scrolling through F1TOK on your For You Page.

It's putting on a team shirt before lights out.

It's the anticipation building in a packed grandstand.

It's the electricity of a Sunday afternoon living room shared with family and friends.

And it's the buzz of the group chat in the heat of the moment.

F1 has become more than a sport. It has become a catalyst for connection. Fans build communities wherever they are – at the track and far beyond it. They create spaces where they feel seen, understood and part of something bigger than themselves.

We see you. We hear you.

Because wherever you feel connected.

Wherever you feel accepted.

Wherever you feel safe to be yourself.

Wherever you belong.

Feels like home.

Wherever you belong

Feels like home

Celebrating all the places fans call home.

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Enter I / AM House

I / AM House is where that feeling lives, moves and comes together for British Grand Prix week.

For two days (3-4 July) we're taking over House Party in Soho, London. Built for fans, every room opens up a different side of fan culture: from gamers to streamers, tastemakers to TikTok, and everyone in between. We're opening our doors to invite you in, because a home is more than a building. It's the people inside.

On Friday, starting at 19:00 and running through to midnight, we have our Housewarming.

The opening night, come through for DJs, food, drinks, immersive experiences and a special live performance for the ultimate way to kick off your British Grand Prix weekend.

Show up in green. Find your people.

Then on Saturday, we start at 20:00 and go through to midnight with the House Social.

The ultimate F1 Saturday night. There'll be more food, music, a special live performance and more to bring the weekend together with a hit of home race energy.

Settle in. Stay late. Make it yours.

Want in? Enter for tickets below.

Where everyone belongs