Unearth Your Greatness: Lawrence Stroll on pride, patience and the relentless mission to win

Together with our Principal Partner, Maaden, our exclusive six-part series deep-dives into the aspirations, motivations and challenges of key members of our team and explores how those factors allow them to unearth their greatness.

In the fourth episode, Executive Chairman Lawrence Stroll details how his vision is coming to life and the steps he's taking to ensure that it does.

Watch the interview below, and keep scrolling for five key learnings from Lawrence.

Unearth Your Greatness

Episode four: Lawrence

In the fourth episode of our new six-part series in collaboration with Maaden, Lawrence Stroll reveals the steps he's taking to achieve his mission of becoming a back-to-back World Championship-winning team.

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1 | Supporting the team is key to success.

"There's a loyalty behind this 112-year-old British iconic institution, this brand Aston Martin. There's a tremendous amount of British pride in this factory. They want to bring their national team to the top step of Formula One.

"There's always been a very high level of intensity in this sport, and I provide the right leadership and let these people do their jobs. I don't know how to build or engineer a Formula One car as well as the engineers do, so I give them support, give them the tools, give them the people, the finances, give them everything they need in order to not have any roadblocks."

In this business, there's a lot of lows before you get to a lot of highs.

2 | Lawrence doesn't give up.

"I'm relentless. I don't give up until the mission is completed. In this case, the mission is being world champions."

"I've been fortunate enough and successful in all the ventures I've done. This is the most passionate I've been, the most heartfelt, which drives me more, excites me more, frustrates me more. When it disappoints, it hurts more, and in this business, there's a lot of disappointment. There's a lot of lows before you get to a lot of highs."

3 | Rome wasn't built in a day.

"When I took over this team, about six years ago, I said, 'It'll be a 10-year journey to winning a Formula One World Championship.'

"You're now witnessing the premises that we've built in order to provide the tools. There's no other factory like this in any other Formula One team. There's no wind tunnel like it. There's no other driver simulator like it. And the whole campus has that feeling of winning, of performance, of people striving to find that extra tenth or hundredth of a second.

"Winning is what we're here for. Success is measured here by how you perform. For us, the ultimate goal is to be World Champions. Now we need to give it some time for everybody to gel and to work to bring these new exciting rules and regulations that are coming in next year to our level of expectations."

One year is only one year out of a journey of many years.

4 | There's always next weekend.

"You have to filter the highs and the lows and be monotone. You can't get too excited when it's really great, and you can't get too down. There's always next weekend. There are 24 weekends.

"It's a long season. Each weekend is not the end of the world. It's one piece of 24 races over a year. You have to put it all into context, and one year is only one year out of a journey of many years."

5 | Piece by piece, the vision is coming to life.

"First was putting together the facilities. Most important was putting together the team of people. Obviously, getting Adrian Newey to join was monumental. He's been with us since the beginning of March. We have Andy Cowell, Enrico Cardile, plus hundreds of other people.

"We have Honda being our power unit partner, being a works team for the first time in our life is a whole different experience.

"The whole team's forming into place, and we're looking forward next year to a huge rule and regulation change.

"The biggest challenge now is putting everything together, making it all happen. I'm quite confident it will, but you have to have the patience."

Stand by for upcoming episodes in the 'Unearth your Greatness' series with Maaden. And while you're waiting for the next episode to drop, make sure to check out the previous episodes featuring Fernando, Lance and Andy.