Welcome to I / AM
Thanks for being part of something bigger.
I / AM is your access to the world of Aston Martin Aramco Formula One Team. A world that moves fast, breaks boundaries, and puts you at the heart of the action.
As a team, we're driven by the power of the collective. Our fans are what make us who we are, and we're dedicated to putting you at the centre of everything we do.
We're excited to have you with us on this journey and look forward to celebrating your unique fandom.
From unique DROPS and unforgettable experiences to priority access and exclusive content, we'll be in touch whenever there are opportunities to take your fan experience to the next level.
Your membership benefits
AMR Technology Campus tours
Step inside our state-of-the-art home and go behind the scenes with I / AM.
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We're elevating your fan experience with I / AM DROPS: a season of unique and exclusive moments, including one-off collaborations, must-have merch, and invite-only experiences across music, fashion, and sport.
From the world of I / AM
Introducing I / AM THREE SIXTY: Shaping the future of fan engagement
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Pitlane to paddock: Going trackside at the Australian Grand Prix with I / AM
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I / AM After Hours: Toasting the new season with Glenfiddich in New York
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I / AM UNWRAPPED: Celebrate the festive season and win with Aston Martin Aramco
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Iconic together in Austin: Paddock After Dark brings I / AM and Glenfiddich to The Pershing
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An unrelenting thrill: Surpassing everything a fan has ever experienced at the Italian Grand Prix
11-hour layovers, a two-day trip to Brazil: What it takes to fulfil the dream of attending every Grand Prix in an F1 season
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From viral to VIP: The TikTok that took a father and daughter into the F1 paddock
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I / AM DROPS | What's it really like to win a VIP Silverstone experience?
Read moreWhy we created I / AM
I / AM was built on a belief: every fan plays their part. On track, off track. We're all in this together.
What started as a platform has grown into a global movement, with fans from every corner of the world who share one philosophy: All in. All welcome. All celebrated.
This is more than just a free-to-join membership. It's how we bring you closer to the team, give you a voice, and make you part of the story, every step of the way.
2026 Replica Team Kit
Formed with precision. Worn with pride. I / AM members can shop our new collection now – before anyone else. Click below to log in or sign up to get yours.
