You asked. We brewed it. Now come and get it.
We're parking up in Covent Garden with something cool, green, and quietly caffeinated: Aston Matcha, a pop-up kiosk serving iced matcha lattes, tonics, and cookies – all on the house.
Whether you're already deep into your ceremonial grade obsession or just discovering your penchant for pulverised green tea, this is your invitation to sip something chilled, flick through our freshly printed zine, and take five before the lights go out for the British Grand Prix.
The details
Free drinks. Free cookies. Free everything – for I / AM members (if you're not one yet, don't worry, you can sign up now or in 30 seconds at the kiosk).
What's on the menu:
Aston Matcha Latte – ice-cold, Oatly, velvet texture
Aston Matcha Tonic – crisp, citrusy, a clean hit of energy
Aston Matcha Cookies – vegan, chewy, chocolate-studded
Complimentary tote bags and zines
Aston Martin Aramco driver squad appearances (Friday only)
Aston Martin Aramco F1 Team showcar up close – perfect for your camera roll
Trained matcharistas will be on hand to make every cup fresh, slow-whisked, and worthy of the moment. No rushed stir-ins here.
How to get your free Aston Matcha
Show up to Covent Garden Market on 4 or 5 July.
Sign up or sign in to I / AM via the QR code at the Aston Matcha Kiosk.
Show your welcome message to your matcharista.
Receive your complimentary cup of Aston Matcha.
Take a sip and a seat, read the zine, enjoy the pause.
The matcha moment reimagined
In case you hadn't noticed, matcha is having a moment right now: billions of TikTok views, Gen Z's caffeine of choice, and increasingly found in the hands of everyone from Bella Hadid and Brad Pitt to the guy next to you in Pilates.
The colour makes it hard to miss – that shade of green just a few laps away from our own Aston Martin Racing Green. Then there's the ritual. The craft. The flavour.
And the health benefits. Matcha is loaded with antioxidants, amino acids, and that slow-release caffeine that energises without the crash. Think clean energy meets clarity – the kind of balance we live for on and off the circuit.
So we teamed up with London's go-to authority for authentic Japanese matcha, MATCHADO, and Aston Matcha was born: our answer to the matcha boom, the British summer, and the need for a better drink mid-scroll.
Aston Martin Aramco x MATCHADO: The perfect match-a
Founded by matcha maestro Hiromi Matsunobu, MATCHADO's speciality lies in sourcing only the finest Japanese matcha, directly from trusted farms across Japan, and to celebrate the collab with Aston Martin Aramco it's serving up a taste of its newest tea, Saemidori, in both the Aston Matcha Tonic and Latte.
A premium cultivar known for its vibrant colour and exceptional flavour. The name Saemidori means 'clear green' – a nod to the signature vibrant hue of its infusion. Celebrated for its smooth umami and mellow sweetness, this refined matcha is one of the most approachable and elegant varieties in Japan.
A proud new addition to MATCHADO's lineup, it's so fresh that it hasn't even been released for retail yet.
Whisked by hand and poured to perfection, it's the kind of thing you'll want to take a photo of, but also just... drink.
More on Matcha
Matcha is what happens when green tea grows up.
It's made by grinding whole leaves of the Camellia sinensis plant, but only after they've been shade-grown to boost chlorophyll, picked by hand, and dried with care. The result? A powdered tea in a bright fluorescent green colour – not to be mistaken for the flo-vis paint we use for aero testing on our F1 cars – with more antioxidants than blueberries, and just enough caffeine to make you feel human – minus the crash.
There's L-theanine for calm focus. EGCGs for longevity. And vitamin C for good measure.
Plus, it looks great in a glass and even better next to carbon fibre.
Move fast – we're here for two days only
Whether you're a lifelong matcha fan, a curious convert, just here for the merch and motorsport, or passing through with sunglasses on and time to kill, drop by the Aston Matcha Kiosk. We'll be the ones pouring green, thinking fast and slowing down just long enough to appreciate it.
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