Meet the Creator Collective: Debbie Kande is in her 'yes' era

As part of season two of the TikTok Creator Collective, Debbie is documenting everything she loves.

Meet Debbie, also known as @debbiekande on TikTok. Her content combines sport, fashion, lifestyle and everything in between, with one key ingredient: vibes.

Bringing her curiosity and creativity to Aston Martin Aramco Formula One Team, Debbie is on a mission to tell the team's story in a way that reaches beyond traditional motorsport audiences.

From her love of boxing to her perfectly curated algorithm, Debbie shares what inspires her, why culture feels more connected than ever and why Fernando Alonso might just have what it takes to step into the ring...

Describe your content in three words.

"Vibey, vibrant and engaging.

"I always describe anything I do as a vibe. That's what I want people to take away. It's a vibe, engaging and fun."

What era are you in right now?

"I'm in my 'yes' era. I'm saying 'yes' to everything and chasing everything I want in life. I'm not giving a care in the world, and I'm just chasing things and saying 'yes' to them."

What would you say is living rent-free in your camera roll?

"Probably my nail inspo. I love getting my nails done and playing around with different colours and patterns. But I literally take pictures of everything; I've got folders for food that I want to eat, clothes that I want to buy and videos of me boxing and training."

What's the last thing that inspired you?

"I love seeing my friends happy, and seeing people in their most natural environments is a big inspiration.

"Over the weekend, I was at a tournament watching people fight and box. There were women, men, kids, people of all ages, and it was super inspiring to see people in that environment."

What do you love about Formula One?

"Honestly, it feels like a season of Real Housewives. You've got the drama. You've got the people. You've got the fans watching. You've got a little bit of strategy there. It's iconic, and you never know what's going to happen."

Fernando would be a good boxer. He wouldn't give up. It takes a really special type of person to have that mindset.

Where did your interest in boxing come from?

"I've always loved watching boxing. I remember watching Anthony Joshua when he was on his win streak and knocking people out in four rounds.

"Then, a couple years ago, I thought about training myself, and I fell in love with it. It's the most addicting sport ever, and there's such a great community. It's been a lot of fun.

"It's similar to F1 in a few ways. You step into the ring the same way that drivers step into a car, chasing the win. There are no distractions. You have to keep your focus and listen to your coach in order to get that win. It's a team effort, but essentially you've got one person in the driving seat.

"You've also got to be mentally resilient, even if you lose or you're not having a great fight. You have to be able to stand up and go back in for another round.

"Fernando would be a good boxer. He wouldn't give up. He would get knocked down and get back up again. It takes a really special type of person to have that mindset.

"If you've had a difficult Qualifying lap, that might affect how you perform; if you're in the ring and have been hit the wrong way, you want to explode. It's all about being able to control your emotions. That's why I can never take a fight. I'm just too emotional and wear my heart on my sleeve."

Your application was fantastic. How did you come up with the idea for you video?

"For my application, I tried to do a play on a mockumentary, which wasn't easy.

"I started recording one attempt at an application, and my sister looked at the video and was like, 'You can't post this. You need to go back into the lab and figure this out.' She ripped that video to shreds, and then we came up with my actual application video. My sister calls herself my creative director. Sometimes, you need that honesty. It's part of the process.

"My sister is so far removed from F1. She's the exact type of person that I want to engage with as my audience, so I like to show her my content and get her opinion. I appreciate that view, because sometimes I'll give her a video and be like, 'Do you like this?' and if she says 'no', I know I've not hit my mark."

Where did that bargeboard come from?

"I'll be releasing a part two, so keep an eye out on my TikTok. It's signed too, by Sebastian Vettel."

What feels exciting about culture right now?

"For me, and I think we saw this when Arsenal won the Premier League, it feels like everyone is coming together. Whether you like football or not, you understand that this is a huge moment. We saw it then and we saw it with the World Cup. It feels like everyone across the world is uniting for sports, which is really cool to see.

"We've got some huge sports games and races coming up. I've noticed that even people who don't necessarily watch F1 are coming up on my timeline and saying they're excited to watch a race. My sister will come home and be like, 'Did you know this happened at the weekend?' and I'm like, 'Of course I did, but how do you know?'

"I think it's really awesome to see everyone come together for all these different sports: F1, the NBA, the World Cup."

One of my goals is to share the Aston Martin Aramco story in a way that connects with all different types of people.

What does success look like to you?

"I always want to be truly happy with whatever it is that I'm doing, and I want to know that I've put 100 per cent effort it into everything. For me, that is success: being able to step away and say 'I did a really good job. I'm really happy about that.'"

What should people expect from you and Aston Martin Aramco?

"I signed up for the TikTok Creator Collective because it's a great opportunity to connect with the community.

"One of my goals is to share the Aston Martin Aramco story in a way that connects with all different types of people. For me, that would be a success criteria and show me I've done a really good job.

"I've love to have someone come up to me and be like, 'I never watched F1, but I watched your video and I wanted to.' That would be a huge win, so that's what I'm hoping to do."

Check out Debbie's TikTok and keep an eye on Aston Martin Aramco's channels to learn more about the TikTok Creator Collective.