Meet the Creator Collective: Eloise Feely is bringing her love of golf to the grid

Meet Eloise, a golfer and content creator who is now joining the team for season two of the TikTok Creator Collective.

Eloise has built her platform around the things she enjoys most: Formula One and golf.

Drawing from her own experiences, Eloise loves to explore the way mindset affects athletes, document her golfing journey and share the lessons she's learnt along the way.

Joining the team's roster of TikTok creators, she will be bringing her athletic perspective to the Creator Collective and helping fans get closer to the sport.

We caught up with Eloise, @eloisefeelyy on TikTok, to learn more about her content, her passions and her aspirations.

Describe your content in three words.

"Golf, F1, lifestyle.

"I play golf to a high level, so I make athlete-based content around that. Playing golf has given me so many different experiences."

What do you like about F1?

"It's really exciting. You never know what's going to happen next. It changes constantly, all the time. Going to lots of different cities, you get to explore the world while driving. It think it's really cool."

Who is your favourite golf player?

"Nelly Korda. She smashes it and has a great mindset. She's very inspirational and a great role model for women and girls in golf."

How do you find time for all your passions?

"I make time. I think, if you love it, you're always going to make time. I can't complain about being busy because I love doing it."

How do you combine F1 and golf?

"F1 and golf are so individual. If you're playing football, there's a team aspect. And although you have a good team around you in golf and F1, it's ultimately down to the individual.

"Because of that, I like to do content around athletes and mindset. I struggle with the mindset side of things, so I talk about the mental side for athletes, share tips, show my experiences and talk about different lessons I've learnt in sport."

Describe your current era.

"I'm working really hard and working on myself to try to be the best version of myself. That's always my goal every year: keep improving, get better, try different things, create new opportunities to open more doors, get to know more people."

What would you say is living rent-free in your camera roll?

"Wherever I am, I'm always filming my golf swing. I have loads of content of me playing golf. I find filming helps me; you can learn a lot from seeing your own swing. I'm always trying to keep improving, so it's important to figure out what I'm doing wrong and what I'm doing right."

You've just got to go for what you want and dream big.

What's something that has genuinely inspired you?

"Back in 2022, I had a moment where I realised everything happens for a reason. I met David Haye, the boxer. We happened to be in the same place at the same time, and he gave me some advice that I've never forgotten.

"I was speaking to him about my passion for golf, and he basically said, 'If you have a goal, you go for that. You only have plan A, never have plan B, because if you have a plan B, then you're always thinking about doing both things. You're always thinking something could go wrong.'

"Since then, that's always something that's in my head. It's always clear; you've just got to go for what you want and dream big.

"Now, when something doesn't go my way, I think, 'Well, everything happens for a reason.' You have to be positive about it. My coach has always said to me, 'You're collecting different experiences from everything you do and everywhere you go. It's all a learning opportunity.'"

What would you say success looks like when nobody's watching?

"Success for me is believing in myself and backing myself. That's something I struggle with, especially when I go to tournaments. I need to believe in myself, because when I do, I produce a better score. It's not always about the results; it's about actually believing in myself to get the results."

What should people expect from you and Aston Martin Aramco this year?

"Look forward to getting a lot of behind the scenes access into life on and off track. That's what I'm really passionate about. I already do a Golf 101 series to help people understand more about golf, so I could do something like that for F1 to educate people. That would be fun.

"And I'd also like to do some interviewing with the drivers and the team. I'd love to ask for advice from people, touching on the mental side. I think that's really important. Getting advice from the best in the world would be really cool."

Check out Eloise's TikTok and keep an eye on Aston Martin Aramco's channels to learn more about the TikTok Creator Collective.

TikTok Creator Collective