Your pass to more
I / AM is your gateway to the world of Aston Martin Aramco Formula One Team.
A world that moves fast, breaks boundaries, and puts you at the heart of the action.
As a team, we're powered by the collective and our fans are always at the centre of it.
Now, we're taking things further with I / AM DROPS: including one-off collaborations, exclusive moments and merch, and invite-only experiences across music, fashion, and sport.
We're just getting started. Let's celebrate what makes fandom unforgettable.
Member benefits
It's become a way of life. I / AM makes me feel part of the team's journey.
From the world of I / AM
I / AM UNWRAPPED: Celebrate the festive season and win with Aston Martin Aramco
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Iconic together in Austin: Paddock After Dark brings I / AM and Glenfiddich to The Pershing
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An unrelenting thrill: Surpassing everything a fan has ever experienced at the Italian Grand Prix
11-hour layovers, a two-day trip to Brazil: What it takes to fulfil the dream of attending every Grand Prix in an F1 season
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From viral to VIP: The TikTok that took a father and daughter into the F1 paddock
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I / AM DROPS | What's it really like to win a VIP Silverstone experience?
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Nailed it: The story behind the development of the AMR25 Exact Match nail gel
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Aston Matcha: All you need to know about what we're serving up in Covent Garden
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FanMade
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FanMade: What's on
Read moreWhy we created I / AM
I / AM was built on a belief: every fan plays their part. On track, off track. We're all in this together.
What started as a platform has grown into a global movement, with fans from every corner of the world who share one philosophy: All in. All welcome. All celebrated.
This is more than just a free-to-join membership. It's how we bring fans closer to the team, give them a voice, and make them part of the story, every step of the way.
Join the movement. Be part of I / AM.
12 days. 12 prizes.
Thank you joining us on our journey this year. Tap below to peek behind our calendar doors for your chance to win.
Amplify your fan experience
Unforgettable experiences, exclusive moments and merch, and much more.
Get closer to the team with I / AM and amplify your fan experience.
Store offers
I / AM unlocks access to an exclusive range of special edition products and collaborations. Plus, get 10% discount on your first order.
