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Welcome. Home.

We're coming home for the British Grand Prix, and we want you to be part of it. This is how we're welcoming fans home and bringing you closer to the sport this weekend.

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Your support is what drives us on, and now it's time to bring your energy to the British Grand Prix.

An atmosphere to set hearts racing. A homecoming to stir the soul.

We were born to race, and here we are once more, ready to compete at the home of British motorsport, 110 years since our story began.

Silverstone is more than a circuit, however. It is home to our team.

Our new AMR Technology Campus: a state-of-the-art statement of intent, a place where everyone is welcome – welcome on a journey fuelled by new energy that's shaking up the order and changing the game.

Our home is your home, and this is how we're bringing you closer this weekend…

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Step inside the AMR Technology Campus

Compelling, empowering, inspiring. A place for brave innovation. We've begun the move into our new home and now we're opening the doors to I / AM members.

I / AM competition winners will be joining us at our new home on Friday and Saturday of the British Grand Prix, where they'll take a tour of the new campus and see the inner workings of the team – getting the chance to spend time with team members, including Jessica Hawkins and Felipe Drugovich.

Our I / AM competition winners will get behind the wheel of an F1 simulator, experience what it's like to perform a pitstop, personalise teamwear at the AMF1 Team cap customisation station, and take home gifts and mementos from the day. Our partners Peroni Nastro Azzurro 0.0% will also supply refreshments from their bar, while Girard-Perregaux will reveal the secrets of their exquisite timepieces at their watchmakers' table.

Feel the energy in the paddock and AMF1 Team garage

The Silverstone paddock is one of the most iconic and we're bringing a group of I / AM members behind the scenes for them to feel the atmosphere of our home race at the very heart of the action with the Ultimate British Grand Prix Paddock Experience. They'll get as close as they can to the AMR23, witness the hard work that goes on behind the paddock barriers and gain an invaluable insight into the pinnacle of motorsport.

Win Lance's and Fernando's driver gloves

Made to measure. An F1 driver's gloves are an essential piece of racewear, combining performance and safety. They are bespoke to each driver and we’re giving away four pairs.

To be in with a chance of winning this must-have AMF1 Team memorabilia, sign up to I / AM for free and enter the competition. Entries close on race day of the British Grand Prix.

Join a Zoom call with Lance and Fernando

Have you got a burning question for Lance or Fernando? Here's your opportunity to ask them.

To celebrate our home race, we're offering you the chance to win a Zoom call with our driver squad. You'll be able to talk directly with our team and ask them anything you've ever wanted.

Entries open 18:00 BST 3 July and close 16 July. Make sure you’re signed up to I / AM and enter, here.

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Show your support for the team in style

From the streets of Miami and Barcelona to Montréal, we've brought AMF1 Team pop-ups to the heart of some of the world’s biggest cities. As we come home to the UK for the British Grand Prix, we've got London in our sights.

You'll find AMF1 Team pop-up stores in three major train stations in the heart of the capital from Wednesday until race day. Head to Victoria, Kings Cross St. Pancras and Paddington stations to get kitted out in all our latest teamwear, including our limited edition British Grand Prix collection which features bold lime green detailing and coordinates of the historic Silverstone Circuit.

You'll also find AMF1 Team retail pop-ups at Silverstone Circuit, and if you can’t make it to one of our pop-ups the AMF1 Team online store has our complete range for you to shop now.

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Making a mark at home

We're committed to driving positive change in the communities where we race through our Make A Mark ESG programme and our home Grand Prix is no exception.  

A stone's throw away from Silverstone Circuit, we’ll be hosting a Make A Mark event at our new campus ahead of the race weekend, welcoming local young people into our home to inspire them and provide an insight into STEM opportunities within motorsport and related industries.

The event will feature several practical interactive sessions where the next generation will meet and learn from members of the AMF1 Team and our partners including Cognizant, NetApp, Citi Group and AvaTrade.

Your passion, your support, your fandom – seen, heard, celebrated

Whether you're joining us in Silverstone, roaring from the stands or cheering from home, wherever you are we want you to bring your energy.

Share your passion and co-create the story of our home race by taking to social to show your support and unique fandom for the team – and remember to use the hashtag #IAM for the chance to be to be featured on @AstonMartinF1 channels.

I / AM is all about giving you, our fans, a unique platform to bring your thing and have a voice a global and diverse network of people, brought together by shared passions and the desire to do things differently. We're bringing you on our journey and bringing you closer to sport than ever before.

Join I / AM to become part of our community and our story, and get closer to the team with access-all-areas content and once-in-a-lifetime experiences.

You. Us. Together.

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The ultimate fan experience.

Get closer to the team with unparalleled access, behind-the-scenes insights and once-in-a-lifetime experiences, and enjoy exclusive competitions, rewards, offers and more.

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Get set for Silverstone

Show your support for the team at our home race with our limited edition British Grand Prix collection.

British GP range